Experience
Dove
About Dove:
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturising cream. Dove's heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world's most beloved beauty brands. Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications, and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure beauty is a source of happiness not anxiety. For almost 70 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the 'Dove Real Beauty Pledge,' and commitment to: 1. Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair colour, type, and style. 2. Represent individuals with zero digital distortion, with all images approved by the women they feature. 3. Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030. Festival Activity: Dove x Cannes Lions Creators Rooftop Takeover Beyond The Scroll: Stay relevant or fade out In a trend-led world, chasing likes may win the moment—but staying relevant wins the audience. For over 20 years, Dove’s Campaign for Real Beauty has stood by one belief: beauty should be a source of happiness, not anxiety. Our mission hasn’t changed—it’s only grown and continued to drive real-world impact and convert at shelf. Join us for an afternoon of unfiltered storytelling and meaningful conversation on what it means to stay relevant without losing your identity. What to Expect: Conversation - Leaders from Dove and TikTok in partnership with creators. Cravable Products - Come and explore our latest norm-defying launches Culture-Shaping Campaigns - Be part of #ShareTheFirst, Dove’s first creator-led movement inspiring women to break free from posting the ‘perfect picture’
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturising cream. Dove's heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world's most beloved beauty brands. Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications, and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure beauty is a source of happiness not anxiety. For almost 70 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the 'Dove Real Beauty Pledge,' and commitment to: 1. Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair colour, type, and style. 2. Represent individuals with zero digital distortion, with all images approved by the women they feature. 3. Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030. Festival Activity: Dove x Cannes Lions Creators Rooftop Takeover Beyond The Scroll: Stay relevant or fade out In a trend-led world, chasing likes may win the moment—but staying relevant wins the audience. For over 20 years, Dove’s Campaign for Real Beauty has stood by one belief: beauty should be a source of happiness, not anxiety. Our mission hasn’t changed—it’s only grown and continued to drive real-world impact and convert at shelf. Join us for an afternoon of unfiltered storytelling and meaningful conversation on what it means to stay relevant without losing your identity. What to Expect: Conversation - Leaders from Dove and TikTok in partnership with creators. Cravable Products - Come and explore our latest norm-defying launches Culture-Shaping Campaigns - Be part of #ShareTheFirst, Dove’s first creator-led movement inspiring women to break free from posting the ‘perfect picture’