Formula One
Festival Activity
Formula 1 is one of the world's most influential sports and entertainment properties, connecting more than 827 million fans across the globe through a unique combination of competition, innovation, storytelling and culture.
As Formula 1 continues to evolve beyond the racetrack, it has become a powerful platform for brands seeking meaningful engagement with highly passionate and increasingly diverse audiences. With a fanbase that is growing younger and more female, Formula 1 sits at the intersection of sport, entertainment and marketing, creating opportunities for partners to connect through creativity, technology and unforgettable experiences.
At Cannes Lions, Formula 1 brings together brand leaders, marketers and innovators to explore the future of partnership, audience engagement and cultural impact. Its presence reflects the growing role of sport as a driver of creativity, commerce and global conversation.