GWI

While the rest of Cannes is inside, we're on the water. A 26m private yacht, with a sun deck for open conversations and intimate areas for the ones that need privacy. Four days away from the noise, with enough space to say what you mean, and enough of the right people around you to make it count. Four days on the water at Cannes. Panels, podcasts, and waterside chats: all built around the human insights that make AI trustworthy and your commercial decisions smarter. Each day has a distinct theme and speaker programme. THEME 1 Does Gen Z really exist? AI doesn't invent your audience. It inherits the version the internet already decided was true. Birth year doesn't predict behaviour. The brands getting this right work from what people actually think and feel, not the demographic box they were born into THEME 2 The why gap AI made behavioural data faster. It didn't make it smarter. Behaviour tells you what people did, never why. As AI reshapes how people discover products, motivation is becoming the most important signal in marketing. THEME 3 Feed your agents better Agentic AI is the biggest shift in marketing since programmatic. The brands moving fastest are building agents on data that actually reflects how people think and feel. Get that right and agents don't just automate your strategy. They improve it