Networking
Kroger Precision Marketing
Location:
XTAS Apartment
XTAS Apartment
About Kroger Precision Marketing:
Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. KPM has been consistently recognized as a top-rated retail media network. In a survey of brand managers conducted by The Path to Purchase Institute (P2PI), KPM’s measurement capabilities, ROI, data sharing, and sales growth performed the best among the top retailers, with 80%+ of participants giving it at least a good rating for these metrics. Survey results appeared in the P2PI 2024 annual trends report.
Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger’s popular loyalty program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. KPM has been consistently recognized as a top-rated retail media network. In a survey of brand managers conducted by The Path to Purchase Institute (P2PI), KPM’s measurement capabilities, ROI, data sharing, and sales growth performed the best among the top retailers, with 80%+ of participants giving it at least a good rating for these metrics. Survey results appeared in the P2PI 2024 annual trends report.