LSKR
Festival Activity
LSKR Connects is a relaxed, private beach club gathering designed as an alternative to the noise of Cannes week. Hosted at Maëma Plage du Midi on June 24, the experience brings together marketers, agency leaders, media buyers, founders, strategists, and cultural voices for candid conversations around consumer topics the industry too often avoids: overlooked audiences, brand risk, and creative conformity.
Set directly on the beach and intentionally removed from the pace of the Croisette, the activation is a full day oasis escape to feel calm, intimate, and highly conversational. Guests can move between curated panel discussions, informal networking, and semi-private shaded lounge and dining spaces designed for meetings, working sessions, or quieter conversations throughout the day. With a variety of sun or shade open seating and a more relaxed atmosphere, LSKR Connects offers attendees an opportunity to reset, connect, and engage in meaningful discussions during an otherwise crowded festival week.
Programming throughout the day will feature perspectives from prominent leaders across media, communications, business, and culture, centered on how brands can better understand and authentically reach audiences that are too often treated as monolithic.
Location
Maëma Beach Club
Opening Hours
Wednesday 24 Jun: 09:30 - 06:00
About LSKR
LSKR is an independent advertising agency built on a simple belief: connection drives results. While much of the industry chases trends, disruption, and attention, LSKR focuses on building trust with the audiences others often overlook. The agency partners with organizations, brands, associations, and leaders to create work rooted in strategic insight, cultural understanding, and measurable business outcomes across media, creative, content, and strategy.
Known as “The Connection Company™,” LSKR develops campaigns and experiences designed to move people, business, and industry forward by creating work that feels human, authentic, and connects with consumers rather than manufactured for industry recognition alone.