McKinsey

McKinsey

Festival Activity

At Cannes Lions 2026, McKinsey & Company will convene global CEOs, CMOs, senior leaders, and media executives for a series of highly curated, C-suite experiences designed to foster candid dialogue, challenge assumptions, and shape the next chapter of growth. Across closed-door roundtables, insight-led panels, and salon-style interactive sessions, we will explore how leading organizations are embedding AI at the core of marketing and commercial operations, unlocking new sources of value, and building compounding growth systems that integrate creativity, technology, and data. Our presence will include intimate fireside chats, executive luncheons, receptions, and private dinners, as well as exclusive CEO and CMO forums focused on leadership in a period of accelerated change. In collaboration with AI and technology partners, we will host forward-looking discussions on the innovations reshaping industries.

Location

Hotel Martinez

Opening Hours

Monday 22 Jun: CLOSED
Tuesday 23 Jun: CLOSED
Wednesday 24 Jun: CLOSED
Thursday 25 Jun: CLOSED
Friday 26 Jun: CLOSED
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About McKinsey

McKinsey & Company is a global management consulting firm helping leading organizations achieve sustainable, inclusive growth. Through our Growth, Marketing & Sales practice, we bring together strategy, data, technology, and creativity to transform how companies build brands, engage customers, and drive performance. We partner with CEOs, CMOs, and senior leaders to embed AI, unlock new sources of value, and build growth systems that compound over time.

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