PMG

Step off the Croisette and into the AI & Tech Sandbox, powered by PMG. Located on Miramar Beach, the AI & Tech Sandbox is a new Cannes Lions destination built for leaders exploring the future of AI, creativity, media, and technology through real experiences, not just conversation. Across the week, guests can experience visionary talks, live demos, interactive showcases, creator conversations. You’ll also experience the inaugural global hackathon in Cannes. We’re inviting teams to compete to turn AI-built ideas into practical solutions. The winner will get up to $500,000 in cash to fund their solution. Hear from Steve Huffman, CEO, Reddit, Benedict Evans, Independent Analyst, and Laura Held, Partner, Shamrock Capital Advisors, alongside creators, technologists, and brand leaders shaping what’s next. From morning coffee meetings to afternoon conversations by the beach, the AI & Tech Sandbox creates space to connect, experiment, and build alongside a community of future-focused thinkers.