City
Serve Robotics INC
Festival Activity
Serve Robotics is bringing the future of Out of Home and experiential marketing to the streets of Cannes Lions with three robots on the ground, including two special artist-designed wraps created by local artists from two of our operating markets. This activation marks the official launch of our new “Moving Canvas Program,” an initiative that transforms our robots into rolling works of art and cultural storytelling pieces. Each quarter, Serve will partner with local artists in every market we operate in, selecting original designs that will be featured across 15 robots within their city. It is a new way for brands, communities, and artists to connect through technology, creativity, and real-world visibility in places where people naturally gather, explore, and engage.
Throughout Cannes Lions, the Serve team will be creating memorable IRL moments by handing out water, sunscreen, hand sanitizer, lip balm, and exclusive VIP Robot Hangover Kits while showcasing how autonomous robotics can elevate modern media campaigns and experiential activations. More than just advertising, Serve creates conversation-starting experiences that people photograph, share, and remember. From brand launches and cultural events to hyperlocal campaigns and large-scale experiential programs, Serve Robotics helps brands break through the noise with a platform that is mobile, premium, interactive, and impossible to ignore.
Location
All Over
Opening Hours
Monday 22 Jun: 09:00 - 21:00
Tuesday 23 Jun: 09:00 - 21:00
Wednesday 24 Jun: 09:00 - 21:00
Thursday 25 Jun: 09:00 - 21:00
Friday 26 Jun: 09:00 - 21:00
Tuesday 23 Jun: 09:00 - 21:00
Wednesday 24 Jun: 09:00 - 21:00
Thursday 25 Jun: 09:00 - 21:00
Friday 26 Jun: 09:00 - 21:00
About Serve Robotics INC
Serve Robotics is redefining how brands connect with people in the real world by turning autonomous delivery robots into moving Out-of-Home and experiential media platforms. While the robots are built for last-mile delivery, they also create a highly visible street-level advertising experience that cuts through today’s crowded digital landscape. Operating in high-traffic urban environments, Serve’s robots place brands directly in front of consumers where they live, work, dine, shop, and attend events. From premium wraps and interactive screens to QR integrations and custom experiential builds, Serve helps brands create memorable IRL moments that feel authentic, innovative, and impossible to ignore.
What makes Serve different is the combination of mobility, technology, and human interaction. The robots are not static billboards — they move with the audience, spark conversations, generate social sharing, and create surprise-and-delight moments that people naturally engage with. Serve has worked with major brands, agencies, conferences, and live events to deliver campaigns that blend Out-of-Home advertising with experiential marketing in a way that feels futuristic yet approachable. Whether supporting a national brand launch, powering an event activation, or creating hyperlocal awareness in key markets, Serve Robotics gives brands a premium platform that is seen, remembered, photographed, and talked about long after the campaign ends.