SPORT BEACH
Festival Activity
As the Official Sport Partner of Cannes Lions 2026, SPORT BEACH will serve as the home for sport at Cannes, focused on conversations at the intersection of sport, business and culture. Built off of our core tenants of Content that moves business, a Community of influence, and Play that activates, SPORT BEACH 2026 will feature an incredible roster of diverse athletes who will join brand leaders on stage, in closed-door roundtable session, at our morning workout sessions and clinics, and at our late night events. We’ll be rolling from sunup to well past sundown, bringing to live the sport culture that drives our world today.
Location
La Plage Du Festival (52 Bd de la Croisette, 06400 Cannes, France)
Opening Hours
Monday 22 Jun: 08:00 - 18:00
Tuesday 23 Jun: 08:00 - 18:00
Wednesday 24 Jun: 08:00 - 18:00
Thursday 25 Jun: 08:00 - 18:00
Friday 26 Jun: 08:00 - 18:00
Tuesday 23 Jun: 08:00 - 18:00
Wednesday 24 Jun: 08:00 - 18:00
Thursday 25 Jun: 08:00 - 18:00
Friday 26 Jun: 08:00 - 18:00
About SPORT BEACH
Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell, SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its annual summits, clubhouses, and convenings at the world’s most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at SportBeach.com.