24 January 2017 - The Cannes Lions International
Festival of Creativity has today announced that entries to the prestigious
Lions awards are open.
year, there are no new Lions and significant focus has been placed on improving
and simplifying the entry process to ensure it is clear and easy to navigate.
Improvements include a new 10-point entry checklist, designed to guide people
through the system more effectively.
Lions, the global awards that celebrate the best creative work, commend and
honour 24 key disciplines, from Innovation, Product Design and Entertainment to
Creative Data and Outdoor. Entry numbers have grown annually, reaching a
record-breaking 43,101 in 2016.
ensure that the Lions continue to fully represent the industry they serve,
subcategories have been revised across some existing Lions in 2017 and amended
guidelines will help to outline what the jury will be looking for.
The changes to categories affect the following
The Innovation Lions
are where ground-breaking technological solutions are born and two new
categories are introduced this year: ‘Technological Craft & Development’
will award the technical prowess behind the ideas, and ‘Early Stage Technology’
offers a space for prototypes and beta stage ideas, providing more
opportunities for start-ups to enter their best work.
The Creative Data Lions
now aim to recognise the use of creative insight in a more accurate and
meaningful way by introducing new categories: ‘Data Strategy’, ‘Data-Driven
Targeting’ and ‘Use of Real-Time Data’ and the existing data section within
Media Lions has been refined.
The Media Lions
have added a new ‘Excellence in Media’ section, which recognises how a media
campaign delivered outcomes for a brand through outstanding media strategy,
planning and execution.
The Promo & Activation Lions
introduce a new ‘Experience’ section for engaging, immersive, face-to-face
customer-focussed brand experiences with storytelling at the heart.
Simon Cook, Director of Awards for Cannes
Lions, said, “The Lions are developed in partnership with the industry and
are in a continual state of review, because it’s vital they continue to reflect
current shifts. So this year, there is no new Lion, instead, we’ve focussed on
our existing awards and made developments to cement their relevance.”
Jose Papa, Managing Director of Cannes
Lions, commented, “The work that wins Lions demonstrates the most exciting and
innovative progressions in creative communications and sets the standard
globally. The awards will always remain the heart of the Festival.”
Lions are awarded each year at the Cannes Lions International Festival of
Creativity. A creative community of over 15,000 people from around 100
countries attend the Festival, making it the only truly global meeting place
for those working in branded communications to connect, share and learn, and
celebrate the best creative work.
Lions Stories, the event’s new content arm, delivers insider knowledge,
category history and emerging industry trends through https://www.canneslions.com/stories.
The Awards team will publish weekly features, providing candid insights and
showcasing examples of shortlisted and winning work from previous years, like
the Story of Cyber and A Lion in Five - the Entertainment Lion.
Cannes Lions International Festival of Creativity
17-24 June 2017,
For further details on entering work, see: https://www.canneslions.com/awards/the-lions
and to find out what’s on, visit www.canneslions.com
Those looking to enter work
can find further information online and discuss submissions directly with an
Awards Expert: https://www.canneslions.com/awards/help-entering