19 April 2017 - Cannes Lions has today announced it is working with Tencent Social Ads to deliver a dedicated local-language WeChat official account, so that Chinese attendees can understand how to get involved in the Festival more easily. Following 2013’s highly successful China Day, and in response to demand from China’s creative community, the WeChat launch coincides with the second Cannes Lions China Day, dedicated to Chinese creativity and innovation.
A dedicated Chinese customer-service team will support customers to buy delegate passes via the new Cannes Lions WeChat account, which will also provide interaction with Terry Savage, the Chairman of Cannes Lions, as well as publishing Festival news and information in Chinese, including high-profile speaker announcements. Tencent, a leading provider of internet value added services in China, will produce exclusive content for the channel. WeChat was identified as a convenient and super-fast platform to achieve widespread reach across China’s vast creative communications industry.
“China is a vibrant and dynamic creative economy and a highly valued market for Cannes Lions. This felt like the right time to provide this new WeChat service dedicated to the country. We’re delighted to work with Tencent Social Ads to ensure we can engage and support our Chinese attendees like never before,” said Terry Savage, Chairman of Cannes Lions.
“We hope that through the official account, the Chinese creative community will be able to take a closer look into this world-class creative festival, and interact with Cannes Lions community directly. And for the outstanding creative work done by Chinese agencies, Tencent Social Ads will empower them to shine on platforms like WeChat and QQ,” said Davis Lin, Corporate Vice President of Tencent.
Cannes Lions has seen Chinese award entries and attendee numbers grow rapidly in recent years and China is an important part of the creative conversation at the Festival. Cannes Lions is running its second dedicated China Day on Tuesday 20 June 2017, in co-operation with The Chinese Advertising Association, who is the official representative for Cannes Lions in China. China Day 2017 will enable the global industry to look to China for ideas and inspiration.
Tencent Social Ads is also the official sponsor of The ClubHouse this year, the business lounge in the heart of the Palais des Festivals, where VIP delegates meet to network and relax.
Cannes Lions’ future-focused strategy is aimed at working with creative pioneers like Tencent, who is a highly valued friend of the Festival and one who can spread the Cannes Lions message about the power of creativity for business, for change and for good.
To find further information about WeChat see: https://web.wechat.com/
For further information about Cannes Lions China Day 2017, see: https://www.canneslions.com/festival/whats-on/china-day