09 June 2017 - The Cannes Lions
International Festival of Creativity has today announced that Richard Curtis
will be honoured with the Cannes LionHeart Award in recognition of his
continued and significant involvement in charitable initiatives that include
Comic Relief, Red Nose Day and the Make Poverty History campaign.
recently, in his role as a Sustainable Development Goal (SDG) Advocate, Curtis
founded Project Everyone which, along with the United Nations, helped to launch
and promote the Global Goals, a series of ambitious targets to end extreme
poverty, fight inequality and injustice and combat climate change by 2030.
Project Everyone exists to encourage action, awareness and accountability for
the Goals so that they stand the best chance of being achieved. Terry Savage,
Chairman, Cannes Lions, cited this specifically as being "the true embodiment
of the Cannes LionHeart Award".
is Co-Founder and Vice-Chair of Comic Relief, which he started after visiting
Ethiopia during the 1985 famine. In 1988, Comic Relief launched its Red Nose
Day fundraising initiative which has gone on to raise more than £1 billion for
projects in the UK and around the world. Curtis is also a founding member of
Make Poverty History. As part of the campaign he wrote three times Emmy winning
television drama, The Girl in the Café, as well as writing TV movie Mary and
Martha, which has been shown in 50 countries and is now used as a campaigning
tool by many organisations committed to ending malaria.
on the award, Curtis said,
“When I attended Cannes Lions a couple of years ago I was struck by this shared
belief between all of us there that creativity has the power to change the
world. I’m a strong believer that you have to create things, to make things
happen. I know first-hand that films, television and writing all have the
ability to make people empathise with others - and drive people towards social
action. I hope the Cannes LionHeart continues to encourage people to use their
creativity and their access to challenge people’s hearts and minds to focus on
solving the greatest challenges to the world today.”
in 2014, the Cannes LionHeart is an honorary award, presented to an individual
who has innovatively harnessed commercial brand power to make a significant and
positive difference to people or the planet. Jose Papa, Managing Director,
Cannes Lions, said, “Over
more than 25 years, Richard Curtis has created a series of powerful, recognised
brands that are significant in their humanitarian achievements, changing the
lives of thousands of people across the world. As an organisation we believe
that creativity is a force for good and this is palpable in Richard’s
Curtis will be presented with the award at the
Cannes Lions International Festival of Creativity on the night of 24 June 2017.
Further information can be found at www.canneslions.com.