Take a deeper look at the real stories and key moments that led to Lion-winning work that pushed society, business and creativity forward.

Moments That Moved The World.

Whether you’re thinking of entering Cannes Lions for the first time, or you’re a veteran looking to see what’s new – start your journey today with a look back at moments of creativity that moved the world, and a crash course of information to get you started. 

Wieden+Kennedy Portland – Nike | Dream Crazy


Old Spice | The Man Your Man Could Smell Like

When Wieden+Kennedy Portland came up with the concept for the 30 second spot The Man Your Man Could Smell Like, they likely had no idea that breaking the fourth wall would create one of the most legendary advertising characters of all time.



“In a partnership where you can be vulnerable, something interesting happens which is the vulnerability turns into courage; and I really believe that when you are courageous you get closer and closer to great creativity”.


Snickers | You're not you when you're hungry

From getting sacked, to developing the line –BBDO Worldwide has some sage advice for anybody looking to create work that seems to transcend time and space.


The Last Ever Issue | VMLY&R Poland

Have you ever bought a porn magazine? VMLY&R Poland have. Hear how they bought Poland’s most popular porn magazine… and won multiple Lions, by shutting it down.


Vicks | One in a Million #touchOfCare

Offroad Films partnered with Procter & Gamble for Vicks to show that truth and authenticity are far more powerful than fiction.



Diversity drives the world forward, as proven when McCann Tel Aviv and IKEA came together to make the world a more accessible place.


The truth-telling story of Libresse

Blood, sweat and tears: in this behind the scenes case study, the team from Essity and AMVBBDO take us on their five year journey to smash taboos around women’s bodies.

Start your journey now

Take your first steps towards entering Cannes Lions 2020/2021 with our step-by-step guides and entry kits.

First time?

If you don’t know where to start, use this guide to answer all your questions and start preparing your entry step-by-step.

Get the Entry Kit

Available in four languages, the Entry Kit is your comprehensive guide to entering

Diarise key dates

Don't miss the deadlines; important Awards dates to note.

Create your account

Create your Cannes Lions account to enter your work

Need some help?

Our Awards team are here to help with any queries

Advice from the experts.

Watch our How to Win a Lion video for expert advice and insider’s tips designed to help you craft your entries to their best advantage.


Get in the mindset with our mini-series of Live Briefing guides on the business of creativity, and how best to craft your entry. 

Learn how to develop an award-winning culture that raises your creative bar and find out what winning a Lion can do for your business.