86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Saatchi & Saatchi says “Hello future”

Remembering a famous Cannes Lions moment from the archives

A mind-bending moment from 2011 where the Saatchi & Saatchi New Directors’ Showcase peered into the future.

created on Thursday 26 Jan 2017

The work, the weather, the rosé… there are some things that are inseparable from the Cannes Lions experience. Another essential ingredient for many Festival devotees is the Saatchi & Saatchi New Directors’ Showcase, which for more than 25 years has been a major fixture on the Festival programme. Each year a selection of work from the hottest new directing talent is shown on the biggest screen in the Palais, and features short films, animations, music videos and all other kinds of film craft. 
The NDS differs from other Cannes Lions seminars, in that it includes some kind of opening act. This unusual shot comes from the opening performance of 2011, themed "Hello Future":

The show was the brainchild of Jonathan Santana and Xander Smith, working with Warp Records, independent producer Juliette Larthe and Turner Prize nominee Mark Titchner. Titchner’s graphics responded to the movements of musician Jamie Lidell on a stage set designed by Lady Gaga collaborator Gary Card. Sound artist – known as Clark – created the unsettling voice from the future which announced the showcase as “a pre-apocalyptic, pre-cognitive taste of what has not yet come to pass”.

After this photo: 

Jonathan and Xander joined Mother in 2015. Mark Titchner continues to produce internationally recognised art. Jamie Lidell continues to produce and perform music, his latest album ‘Building a Beginning’ was released in 2016. Producer Juliette Larthe is now Executive Producer at Prettybird UK and picked up a Grammy in 2013 for the video of Rihanna’s ‘We Found Love’.

The Saatchi & Saatchi NDS continues to draw large crowds at Cannes (arrive early to join the queue if you’re coming this year).  The following year’s performance featured a light show with drones (charmingly referred to as “flying robots” in contemporary reports).

You can see the full opening sequence below: 

See more of the seminar programme on the Cannes Lions Archive

If you're curious to hear from the guys behind this whole idea, check out this short interview we conducted with them at the Festival that year:

If you're already coming to Cannes, you will be able to see the 2017 Saatchi & Saatchi New Directors’ Showcase live. If you haven’t chosen your pass yet, you can see all the options here.

More stories

Lions Entertainment

Hear diverse perspectives on the direction of the industry, get to grips with the latest trends and see the world's best examples of branded entertainment.

Lions Health

Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.

Lions Innovation

Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.

Find your perfect Cannes Lions pass

Whatever you're looking to get out of Cannes Lions, there's a Festival pass just for you. Visit the Pass Picker to find your ideal Cannes Lions Festival experience.