When Naked Communications let everyone have their 15 minutes of fame
In this week's podcast, we head back to the early days of digital marketing, when an upstart agency created a widget for the Tate Modern, invited people to "Warhol themselves", and helped redefine what was possible in an online campaign.
In episode 4 of our Thank You Creativity Podcast series, we speak to Jon Wilkins and Ben Milligan from Naked Communications. They look back to 2002 and the early days of digital marketing; a time when an online tool designed to promote London’s Tate Modern gallery captured the public imagination and showed what advertising could achieve when it went digital.
This podcast series is produced by Somethin' Else