In Loco Media is one of the leading mobile advertising platforms in Latin America. Its CEO and founder, Andre Ferraz, came to Lions Innovation in 2016 to showcase his start-up at the event . This is his story...
Since 2010, André has been working as the CEO of In Loco Media. He has helped the company pass through many different stages of the company, from the first prototypes to its consolidation in the Brazilian market and international expansion. During the development of the company, André has acquired great experience in product development, business planning, sales and marketing, and management by leading a team of 70 people. Recently, André has been been spreading the company's message at important events from the technology and advertising industries including Cannes Lions and Lions Innovation.
'One day in Cannes' is a new series that features delegates, speakers and jury members at Cannes Lions 2016 telling the story of their Festival as it unfolded. It’s a unique chance to hear what happened at the event and understand the power of creativity.
Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries. From chief creative officers to digital medicine leaders, a host of experts examine the intersection of health, creativity and technology, and inspire the industry with fresh, forward-thinking ideas.