86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

The best of Burger King

From classic campaigns that kick-started digital marketing to modern masterpieces of integration, we've picked out some of Burger King's most famous ads.

created on Wednesday 15 Mar 2017

Ever since it won its first Lion in 1969 (a Silver for ‘Skinny Burger’), Burger King has performed extremely well at Cannes Lions, winning 75 more Lions. In a journey that has helped the brand serve 11 million people in over 100 countries daily, Burger King has always put creativity first; something you can clearly see in this selection of Lion-winning campaigns.

Xbox King Games Innovative Campaign, Crispin Porter + Bogusky

See the full credits in the Cannes Lions Archive

Titanium and Integrated Grand Prix in 2007
A decade ago, Burger King made gaming history when it partnered with Microsoft to create three unique XBOX games. By allowing gamers to interact with the brand in a new way, Burger King built a connection with an audience who were starting to move away from traditional advertising mediums like television.

#Whoisthekingburger, Buzzman

See the full credits in the Cannes Lions Archive
Gold Promo & Activation Lion in 2016
After McDonald’s posted a video highlighting how many more restaurants it had in France, Burger King hit back with a response campaign that used nearly identical creative to deliver a totally different message. The response cost only €5000 but generated 10 million views, more than 300 media apparitions all over the world, and become a trending topic in France (overtaking Leo DiCaprio the day he won an Oscar).

Whopper Freakout, Crispin Porter + Bogusky

See the full credits in the Cannes Lions Archive
Gold Cyber Lion in 2008
In a campaign years ahead of its time, Burger King captured customer’s real reactions when they were told the brand’s most famous product, the Whopper, had been discontinued. These candid reactions reinforced the brand’s appeal and generated content that took the internet by storm at a time when people were still figuring out how digital campaigns could be effective.

McWhopper, Y&R NZ, Y&R Media NZ , Y&R Digital NZ, David

See the full credits in the Cannes Lions Archive

Grands Prix in Media and Print and Publishing, a Titanium Lion and multiple Gold Lions in 2016
A decade after Burger King created a storm by leveraging the power of the Whopper, it did it again thanks to an impressive integrated campaign. This time, the brand made highly visible proposal to McDonald’s, inviting them to collaborate on a truly one-of-a-kind product: The McWhopper, to be prepared and served on one day only, United Nations Peace Day, 21 September 2015. The proposal was met by public support, so McDonald’s drew criticism when they turned down the offer. Despite the setback the campaign was a huge success for Burger King, with 8.9 billion media impressions and an earned media value $138 million. In total, the work led to a 25% uptick in purchase consideration for Burger King and a +16% increase in Peace Day awareness worldwide.

Whopper Sacrifice, Crispin Porter + Bogusky

See the full credits in the Cannes Lions Archive
A Titanium Lion in 2009
In 2009, CP+B and Burger King made it three years in a row with another innovative digital campaign that captured the public’s imagination. This time, they used Facebook – a service that had only launched a few years before – to test if people love the Whopper more than their friends. The challenge was simple: delete ten friends and receive a free Whopper. The application was so successful that Facebook asked CP+B to remove it as they were getting uncomfortable with the sheer number of participants who were deleting friends.

Proud Whopper, David

See the full credits in the Cannes Lions Archive
Golds in Promo & Activation, PR and Design Lions in 2015
As part of the campaign around the brand’s new "Be Your Way" tagline, Burger King chose to start a conversation around acceptance and equal rights. They achieved this by wrapping the iconic Whopper in rainbow coloured packaging and renaming it the Proud Whopper. People flocked the store to taste this "new" hamburger. But once they unwrapped the Proud Whopper, the message inside explained everything: "We are all the same inside." In fact, the Proud Whopper was just like any other Whopper.

Recommended stories

Find your perfect Cannes Lions pass

Whatever you're looking to get out of Cannes Lions, there's a Festival pass just for you. Visit the Pass Picker to find your ideal Cannes Lions Festival experience.

Lions Innovation

Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.

Lions Entertainment

Hear diverse perspectives on the direction of the industry, get to grips with the latest trends and see the world's best examples of branded entertainment.

Lions Health

Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.