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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Creativity matters

The business case for creativity

Download the white paper that proves the link between creativity and commercial performance 

created on Tuesday 4 Apr 2017

"If you leave creativity behind, you are leaving some measure of effectiveness too."
Wendy Clark, DDB Worldwide (Formerly at Coca-Cola)

Cannes Lions has encouraged and enabled creativity in branded communications because we believe it can be a powerful force for business, for change and for good. To help spread the word about the value of creativity, we're making the 2016 white paper 'Creativity Matters' available to download again. 

Complete with data that demonstrates the link between creative activity and commercial performance, 'Creativity Matters' proves, once and for all, the case for creativity. 

SCROLL DOWN TO DOWNLOAD CREATIVITY MATTERS

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