"If you leave creativity behind, you are leaving some measure of effectiveness too."
Wendy Clark, DDB Worldwide (Formerly at Coca-Cola)
Cannes Lions has encouraged and enabled creativity in branded communications because we believe it can be a powerful force for business, for change and for good. To help spread the word about the value of creativity, we're making the 2016 white paper 'Creativity Matters' available to download again.
Complete with data that demonstrates the link between creative activity and commercial performance, 'Creativity Matters' proves, once and for all, the case for creativity.
Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.
Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.