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Lions in fashion

Lion-winning creativity from the fashion world

created on Friday 7 Apr 2017

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While the fashion in Cannes for for delegates tends to be shorts and t-shirts, fashion brands have taken home Lions for some incredible work. Here's a collection of Lion-winning work from the last five decades of the Festival. 
See more work on the Cannes Lions Archive
Walking behinds, by Levi Strauss & Co.
Grand Prix for Cinema, 1971
Levi's is a fashion brand that has been a regular winner at Cannes over the decades. This is cheeky Belgian spot from 1971 took home a Grand Prix for Young & Rubicam.
See more work in the Cannes Lions Archive
Launderette, by Levi Strauss
Gold Film Lion, 1986
It's another Levi's film, but its iconic status in 80's pop culture was assured when Bartle Bogle Hegarty got Nick Kamen to strip to his underwear in a launderette. 


Condoms, by Benetton
Press & Poster Lion 1992

Shot by famed photographer Oliviero Toscani, this Benetton released at time when most brands shied away from discussing anything to do with sex took home a Press & Poster Lion in the first year of the award. Golds, Silvers and Bronzes would be awarded the following year. 
See more work in the Cannes Lions Archive
Dust, by Gap
Silver Film Lion 2006
Mindless destruction can be very entertaining, as proven by this 90 seconds of chaos from MJZ Los Angeles. This is Gap's sole Lion to date. 
See full credits in the Cannes Lions Archive
Uniqlock, by Uniqlo
Grand Prix Cyber Lion, 2008
Remember when everyone was making widgets? Projector Tokyo made this Grand Prix-winning clock for Uniqlo and spread dancing joy all over the world. 

Streaker, by Ray-Ban
Silver Outdoor Lion, 2013

Ending this collection with another piece of work with a risque name, the Never Hide campaign was very successful for Ray-Ban and Marcel Paris, taking home three Silver Outdoor Lions in 2013. 

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