"Agencies have not done themselves any great favours by not pricing what they do properly, [and] by giving away a lot of what they do for free."
Trying to get clients to appreciate the value of creativity can be challenging. Where are the obstacles CMO's face in understanding the effectiveness of creativity? Are the ways agencies are structured part of the problem? Gurdeep Puri, founding partner at the Effectiveness Partnership, discusses the disconnect between marketers and agencies with Lucy Jameson (former CEO Grey), Brian McCarter (Chief Strategy Offier at Ogilvy & Mather) and Harjot Singh (Chief Strategy Officer, McCann WorldGroup).
Nothing beats seeing industry thought leaders discussing the big issues live on stage. See the full list of speakers for Cannes Lions 2017 here. Use the Pass Picker to build your perfect Cannes experience.
Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.
Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.