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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Five things to learn at Lions Health

Life-changing creativity, right in front of your eyes

created on Friday 19 May 2017

1. Learn the value of creativity in healthcare communications

UnitedHealthcare
Lions Health Gold winner and UnitedHealthcare CMO Andrew Mackenzie proves how saying "yes" to creativity can positively impact a brand's image and the company's bottom line.

United Nations Foundation
The United Nations Foundation and the Global Alliance for Clean Cookstoves show the power of creativity to change the lives of women and children in the developing world.

MIT and PeaceLove
MIT and PeaceLove present the science of creativity's impact on our well-being.

Aesop
Aesop, Vice and women's health tech company Chiaro demonstrate the role of creative storytelling.

The new design thinking and technologies changing healthcare

The Bloc and HAP Innovations
Creators of the award-winning pill dispenser 'Spencer' explore how to apply creativity to help humanise tech.

Lions Health and ImageThink Unconference

Discover what's keeping everyone awake at night on the subject of 'Digital Disruption' (and whether you agree).

Circ MedTech and PrePex
The brains behind PrePex, the world's only non-surgical male circumcision device, show how design thinking has revolutionised the process.

Medical Realities and Health Unlimited
55,000 people watched the world's first virtual reality operation by Dr Shafi Ahmed. Hear his vision on how VR technology can revolutionise medical education.

3. Learn what disruptive innovation in healthcare looks like


Havas Health and You
Sci-fi artist and body architect Lucy McRae (pictured) explores how design thinking can drive innovation in healthcare.
 
TBWA\WorldHealth
Legendary creative leader Jean-Marie Dru explores how disruptive innovation will create the change that's so urgently needed in healthcare today.
 
Langland
Biogen's Shwen Gwee will share his MIT Hacking Medicine’s 'playbook' to help you get the best work, in the fastest time from your team and agency partners
 
IBM iX
IBM's innovation officer demonstrates how machine learning and IoT thinking have been applied to support asthma treatments.
 

4. Learn how to be creative in a regulated environment

 
Area 23
Area 23's creative director showcases how industry regulations can, and often do, inspire breakthrough creative work in the world of pharma advertising.
 
Pfizer
Pfizer shows how it used creativity to redefine what the company stands for and change its reputation for the better.
 
Facebook
The social media giant discusses how pharma companies are breaking new ground with a more connected and personal approach to healthcare.
 
AbbVie
AbbVie demonstrates how dynamic and often unusual partnerships are reshaping healthcare.

5. Learn about creativity that speaks the language of healthcare professionals

Fjord, Design and Innovation from Accenture Interactive

Fjord's Daniel Harris will showcase how digital design revolutionised the digital patient management system for a local doctor in the Democratic Republic of Congo.

NHS England and CCHP

Explore what the future of healthcare communications looks like when medical professionals transition from prescribing patients to brainstorming campaigns.

MM&M, AstraZeneca and Babylon Health
Learn how a unique collaboration between AstraZeneca and MedTech pioneer Babylon is helping HCPs meet consumer expectations in the cognitive era.
 
Omnicom Health Group
See how the NHS is integrating futuristic cognitive technology within a traditional and complex field to upgrade the care they provide.
 
Creative Conversation: Lions Health

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