New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer. The CMO role faces a myriad of choices to make every day: mobile, data, digital transformation, customer experience, personalisation, customer journey mapping – the list goes on.
But which should be the priority? The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and should they now have substantial training in data analytics? Is being a CMO more of an art or a science? Raconteur’s The Future CMO report, in partnership with Cannes Lions, takes a look at these themes and discuss how the way organisations communicate with their audience is transforming.
Featuring Airbnb CMO and this year's Creative Effectiveness President Jonathan Mildenhall, this report tackles issues of industry diversity, and explores the empowerment of the consumer when talking about brands on social media, and includes a practical guide on how marketers can make the most of their ads within a saturated digital landscape. The Future CMO examines the new roles and new rules in a world where people consume 9.83 hours of content a day.