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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Cannes themes: Brave clients

A quick look at the themes brought to life at the Festival

created on Friday 9 Jun 2017

This year’s Festival programme is packed with clients, each with their own story to tell about creativity. Unilever’s Keith Weed will talk about the issues keeping him up at night, while Marc Pritchard from P&G tackles how brands can help promote better diversity. 
 
Pfizer, GSK and United Healthcare set the agenda for life-changing brands at Lions health, while Marriott International, Mattel and Alibaba are busy changing games and moving needles in the world of entertainment. 
 
Anyone looking for pointers on how to be a better client can pick up some tips from Burger King. The restaurant chain was recently named Cannes Lions Creative Marketer of the Year, and BK's CMO Axel Schwan and Fernando Machado share their tips on how brands can punch above their weight creatively. 

 

See more examples of brave clients in Cannes and view the full programme here.

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