Experience

Focusing on the powerful brand currency of intelligent customers journeys and immersive experiences - captivating audiences at every touch point.


The Lions

The Brand Experience & Activation Lions celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360 customer engagement. Entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.

The Creative eCommerce Lions celebrate creative, commercial ecommerce, payment solutions and innovation. Entries will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.