Showcasing the development and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping marketing communications.
The Innovation Lions honour ground-breaking technology and problem solving. Standalone technological solutions including tools, products, models, platforms and other forms of ad tech will also be recognised, as well as creative campaigns utilising new tech.
The Product Design Lions celebrate creativity that fuses form and function. Entries will need to demonstrate aesthetics that are inseparable from application; that is work that blurs the line between a product’s beauty and utility by achieving both.