COMMUNICATION
PUT CREATIVITY TO WORK IN YOUR BUSINESS

Communication at Cannes Lions is the only place in the world to experience five days of talks from the legendary creatives and teams behind the Lion-winning work celebrated at the festival. This is where we focus on the big creative idea – a place where campaigns come to brilliant life through people, partnerships and processes.

Where campaigns come to life

Join thousands of global experts as they share what happens when the data and strategy teams have done their work and it's time to execute the idea. Whether you work on a single channel or across all channels, if you’re in the business of creativity, Communication is where you rediscover the power of the big idea.

First Communication Talks confirmed

The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Communication Track.

Explore the programme

 

When thinking about the most effective work that made both BK and DAVID famous, it’s not difficult to find certain ingredients and patterns, which are not dissimilar to the methods used by hackers. Hackers tend to define their target (a system to hack), study them, find a way to “break-in” and then proceed with the “attack” (stealing info or messing with the whole system / website).

The presentation will focus on analyzing the “hacker mindset” and how to apply it to the world of marketing and communications. It’ll show how brands can hack into a specific zeitgeist to become a part of pop culture and deliver great results.

Speakers:
Fernando Machado, Global Chief Marketing Officer at Burger King
Juan Javier Peña, Associate Creative Director at DAVID Miami
Ricardo Casal, Associate Creative Director, DAVID Miami
The Burger King King

Creativity is no longer monopolised by advertising agency creative teams. The most powerful global companies realise that creativity is the key to driving business results and want to have a hand in disrupting the very nature of the creative process.

Consultancies especially have made a big play for creative talent over the last few years. Accenture Interactive is now combining its world-leading technological and strategic capabilities with creative excellence from independent design and creative leaders including Karmarama, Fjord, Rothco and The Monkeys. In doing so, they are setting out to create the best experiences on the planet.

How does this affect the traditional agencies and the talent pool they have carefully nurtured over time? How will they change their model to compete with the consultancies and their increasingly creative prowess?

Essentially, what does this mean for creative and their potential career progression?

Cannes Lions hosts a discussion with a consultancy, an agency network and an independent creative agency, to explore what the future of the creative individual looks like.

Speakers:
Emma Sharkey, Creative Director, Rothco
Glen Hartman, Senior Managing Director, Accenture Interactive North America
Philip Thomas, Chief Executive, Ascential Events
Nick Law, Global Chief Creative Officer, Publicis Groupe
Jaime Robinson, Co-Founder, Chief Creative Officer, Joan Creative

Forsman & Bodenfors is a humanistic advertising agency from Sweden. As our world is changing at a higher pace than ever before, becoming more complex by the day, they believe that the only true way to success is through people.

But what does that mean? How does that permeate our way of working? And does it show in the work we do for clients? Is it because of this, or despite this, that Forsman & Bodenfors is continuously considered one of the best advertising agencies in the world?

Speakers:
Silla Levin, CEO, Forsman & Bodenfors
Anna Qvennerstedt, Copywriter, Forsman & Bodenfors

KFC has transformed its business by recommitting the brand to the principles that made it so special in the first place. In this session, the Cannes Lions audience will see, hear, smell and taste the campaign that’s driving sales overnight and fans over time, and learn why a 65-year old fast food brand wrote comic books and romance novels, created live WWE events, and launched a sandwich into space.

KFC Marketing Director George Felix and Wieden+Kennedy Executive Creative Directors Jason Bagley and Eric Baldwin (with surprise guests from the campaign) will show how KFC has managed to inject its iconic founder into the forefront of culture and turned the brand into one of today’s most talked-about, modern marketers.

Speakers:
Eric Baldwin, Executive Creative Director, Wieden+Kennedy
Jason Bagley, Executive Creative Director, Wieden+Kennedy
George Felix, Marketing Director, Branded Communications, KFC

One of advertising’s most award-winning duos, Berta de Pablos, President of Mars Wrigley Confectionery US, and Ari Weiss, Chief Creative Officer, DDB North America, team up to share the backstory on how Skittles subverted the Super Bowl spectacle and brought a welcome disruption to the predictable game ads.

Though seen by only one, the "most exclusive ad ever" generated a stir both online and off, and hijacked conversation surrounding the industry’s most-high priced ads. Along the way, hear about how David Schwimmer and an average American teenager played a role in Game Day’s big reveal. And hey, did we mention there’ll be Skittles?

Speakers:
Berta de Pablos de Pablos, President, Mars Wrigley Confectionery US
Ari Weiss, Chief Creative Officer, DDB

Featuring experts from around the world

Anna Qvennerstedt

Chairman of the Board, Copywriter
Forsman & Bodenfors

Ari Weiss

Chief Creative Officer
DDB North America

Berta de Pablos Barbier

President
Mars Confectionery USA

Bozoma Saint John

Chief Brand Officer
Uber

Ciro Sarmiento

Chief Creative Officer, Dieste Inc
President, US Hispanic Creative Circle

Emma Sharkey

Creative Director
Rothco

Fernanda Romano

Strategy and Creative Partner
Malagueta Group

Fernando Machado

Global Chief Marketing Officer
Burger King

Glen Hartman

Senior Managing Director - Lead for Accenture Interactive North America and Global Digital Marketing/Transformation
Accenture Interactive North America

Javier Campopiano

VP Chief Creative Officer
Saatchi & Saatchi NY

Juan Javier Peña

Associate Creative Director
DAVID Miami

Keith Weed

Chief Marketing and Communications Officer
Unilever

Lilly Singh

YouTube Creator, Entrepreneur, Actress, Author, Comedian

Nick Law

Nick Law

Chief Creative Officer Publicis Groupe, President
Publicis Communications

Phil Thomas

CEO
Ascential Events

Ricardo Casal

Associate Creative Director
DAVID Miami

Robert Wong,

Vice President
Creative Lab, Google

Samantha Clarke

Happiness Coach
Growth & Happiness School

Silla Levin

CEO
Forsman & Bodenfors

Stephanie McMahon

Chief Brand Officer
WWE

Steve Vranakis

Executive Creative Director
Creative Lab, Google

The Burger King King


Will McGinness

Partner, Executive Creative Director,
Venables, Bell & Partners

What you'll learn on the Communication Track

Collaboration and creative partnerships

Working together gets results, but every partnership and project is different. What works, what doesn’t, and how can they be improved?

The difference between ‘good’ and ‘great’

Industry leaders and Lion-winners discuss what separates the game-changing from the good.

The behind-the-scenes stories of the most effective campaigns

Everybody wants campaigns that are creative and deliver results, so study examples from brands that have achieved both.

The future of branded communications

How are changes in society, politics, culture and technology going to change the world of communications?

"More people need to give a shit, work hard and try to make beautiful and impactful things.”

David Droga

Founder, Droga5

"Cannes is outrageous fun. It's not a business conference. It's a giant exercise for everyone to remember that their heroes are the rule-breakers."

Matthew Charlton

CEO, Brothers & Sisters

"Our toolkit for creativity is expanding all the time with new methods by a new breed of makers at Cannes."

Chloe Gottlieb

Chief Creative Officer US, R/GA

Bringing the whole industry together

With delegates ranging from CEOs, company founders and huge global brands to award-winning creative directors and the people who brings creative ideas to life, it's time to fill your contact book at Cannes Lions.

Highlights from 2017

Trevor Robinson from Quiet Storm

Legendary British creative Trevor Robinson made a name for himself by taking risks. Here he explains exactly why being brave is the best way to be creative.

Kazuaki Hosoda from Hakuhodo Kettle

On stage at Cannes Lions 2017, the team from Hakuhodo shared exactly why they believe that imperfection can actually help creative campaigns that resonate with people and drive results.

World-famous photographer Platon

Photographer Platon shares a story about the legendary ad man George Lois and just how far he was prepared to go to fight for an idea he believed in.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass
€3249

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.

Complete Gold Pass
€4689

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass
€1795

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France