The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Craft Track.
"Dirty John" was one of the most talked about stories of 2017. The podcast was downloaded over 20 million times, spent 31 days as #1 on Apple Podcasts and was called "an obsession", "expertly done" and "Best of 2017" by Entertainment Weekly, New Yorker and The Guardian.
A collaboration between the Los Angeles Times and podcast network Wondery, Dirty John managed to 'hit the zeitgeist' in the US and abroad through print, online and audio. How did the story get reported, developed, produced and marketed?
Join L.A. Times reporter Christopher Goffard and Wondery founder Hernan Lopez as they walk us step by step through the making of one of the buzziest stories of 2017.
All marketeers and creatives know how their brand looks like, but not many could answer how it sounds like. This workshop will guide you through the process of defining a brand's sonic identity.
Using Cannes Lions as an example, you’ll learn the tools and methods to develop a music DNA for a brand. The outputs will be briefed to a remote team of music researchers in real time who will work on your sound, while you learn the best-practices to creating music implementation guidelines. Leave this workshop with all the tools, tricks, methods and best practices to creating a a sonic brand identity.
A constructive study of the short form marketing message born to combat super ephemeral social media. Mountains of information consumed on the hoof = dwindling attention spans = marketing messages reduced to mere seconds to grab millennial’s interest = Scroll on.
Rapper Eminem sings 13words in 2seconds. 13 words is the average length of a haiku. Is short form storytelling here to stay? Can we adapt our creativity to telling emotional stories in tiny time frames? Review and scrutinise the best examples currently on offer during this live storytelling creative workshop.
This workshop will explore the brief format and try to build thumb-stopping authentic messaging fit for social media, the pickiest audience out there.
Jonty Toosey, Director, Great Guns
Elizabeth Valleau, Global Brand Creative Strategist, Facebook
Richard Gorodecky, Freelance Writer / Creative Director, 72andSunny Amsterdam
The celebration of creativity is at the heart of the festival and the Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry.
This year we have two worthy repicipients: Piyush and Prasoon Pandey.
Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia, won his first Cannes Lions awards with two Gold Lions in 2002, marking the start of a period of global recognition for a man who was already a creative legend in his native India. Prasoon Pandey, younger brother of Piyush, is a highly respected director whose name has repeatedly featured in global rankings of top film directors. Prasoon is credited for directing the first Indian campaign to win a Lion, for Ericsson’s ‘One Black Coffee’ in 1996.
Advertising veteran Trevor Robinson OBE comes to Cannes Lions to talk about the value of craft to creativity.
In 1995 Trevor set up Quiet Storm, the first agency to write, direct and produce its own work.
He returns to Cannes to dissect the techniques used in his favourite Lion-winning work to demonstrate why craft is so important and provide notes on how to do it. He will discuss how successful creatives have made the transition to become successful directors and explore what it means to truly have a 'director's eye'.
Tracks & Fields
Los Angeles Times
Executive Chairman, Creative Director
Ogilvy South Asia
Founder, Executive Creative Director
What are the new techniques in traditional channels, and can digital draw inspiration from traditional craft?
What is the role and responsibility of the creative makers in a changing industry?
What is the role of professional versus user generated craft? Are standards slipping? Is fast and good enough, enough?
What creative trends can you harness to bring that great idea to life? Where do creative legends find their own inspiration?
"Cannes Lions has always been the benchmark by which great work is measured and has been the centre of my professional life.”
"I've always believed in the power of creativity to change the world."
"Images compress space and time to create a new reality that informs our beliefs and changes our behaviour."
How far would you go to make a film happen? Emily Moore reveals just how much she sacrificed to get her project off the ground.
People spend a lifetime perfecting the craft of copywriting but mcgarrybowen's chief creative officer can tell you everything you need to know in just 30 seconds.
Joe Pytka's work directing some of the world's most loved ads helped earn him the Lion of St Mark award. But on stage at Cannes Lions 2017 he explained why he thought an iconic Hollywood star was underrated when it came to his own personal creativity.
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