CRAFT
THE EXECUTION IS JUST AS IMPORTANT AS THE IDEA

Craft at Cannes Lions is the only place in the world to experience five days of talks from the people responsible for bringing creative ideas to life. This is for the art and artists in marketing communications.

Where creative ideas come to life

Join thousands of copywriters, art directors and creative directors of all stripes to explore what happens when traditional techniques are blended with cutting-edge tech. Make no mistake: the definition of craft is constantly evolving, and this is where you find out how.

What you'll learn on the Craft Track

From voice to visual 

What are the new techniques in traditional channels, and can digital draw inspiration from traditional craft?

Who are the new creatives? 

What is the role and responsibility of the creative makers in a changing industry?

Democratisation of craft

What is the role of professional versus user generated craft? Are standards slipping? Is fast and good enough, enough?

Aesthetic trends and where they come from

What creative trends can you harness to bring that great idea to life? Where do creative legends find their own inspiration?

Meet the first Craft Speakers

Andrew Robertson

President, CEO
BBDO

Christian Mix-Linzer

CEO
Tracks & Fields

David Droga

Creative Chairman
Droga5

Piyush Pandey

Executive Chairman, Creative Director
Ogilvy South Asia

Prasoon Pandey

Founder
Corcoise Films

Umma Saini

Creative Director
BBDO Singapore

"Cannes Lions has always been the benchmark by which great work is measured and has been the centre of my professional life.”

Joe Pytka

Director, PYTKA

"I've always believed in the power of creativity to change the world."

Brian Eno

Musician

"Images compress space and time to create a new reality that informs our beliefs and changes our behaviour."

Ori Gersht

Photographer

Bringing the whole industry together

This Track is for anyone who knows that the best ideas always live or die in the execution. If you’re interested in what good work looks and sounds like, this is where the action is.

Highlights from 2017

Emily Moore from HEAT

How far would you go to make a film happen? Emily Moore reveals just how much she sacrificed to get her project off the ground.

Ned Crowley from mcgarrybowen

People spend a lifetime perfecting the craft of copywriting but mcgarrybowen's chief creative officer can tell you everything you need to know in just 30 seconds.

Director Joe Pytka 

Joe Pytka's work directing some of the world's most loved ads helped earn him the Lion of St Mark award. But on stage at Cannes Lions 2017 he explained why he thought an iconic Hollywood star was underrated when it came to his own personal creativity.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass
€3249

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.

Complete Gold Pass
€4689

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass
€1795

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France