Craft at Cannes Lions is the only place in the world to experience five days of talks from the people responsible for bringing creative ideas to life. This is for the art and artists in marketing communications.
What are the new techniques in traditional channels, and can digital draw inspiration from traditional craft?
What is the role and responsibility of the creative makers in a changing industry?
What is the role of professional versus user generated craft? Are standards slipping? Is fast and good enough, enough?
What creative trends can you harness to bring that great idea to life? Where do creative legends find their own inspiration?
Tracks & Fields
Executive Chairman, Creative Director
Ogilvy South Asia
"Cannes Lions has always been the benchmark by which great work is measured and has been the centre of my professional life.”
"I've always believed in the power of creativity to change the world."
"Images compress space and time to create a new reality that informs our beliefs and changes our behaviour."
How far would you go to make a film happen? Emily Moore reveals just how much she sacrificed to get her project off the ground.
People spend a lifetime perfecting the craft of copywriting but mcgarrybowen's chief creative officer can tell you everything you need to know in just 30 seconds.
Joe Pytka's work directing some of the world's most loved ads helped earn him the Lion of St Mark award. But on stage at Cannes Lions 2017 he explained why he thought an iconic Hollywood star was underrated when it came to his own personal creativity.
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