Entertainment at Cannes Lions is the only place in the world to experience five days of talks from the directors, producers and influencers that are going beyond branded communications to create authentic entertainment that engages consumers and impacts culture.
The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Entertainment Track.
An in depth interview with music legend Johnny Marr.
In conversation with Edith Bowman, this session will cover Johnny's life in music, including the early days of The Smiths, his collaborations with the likes of Neil Tennant, Bernard Sumner and Neil Finn, his views on the current music scene and how technology has changed the way he creates music.
Compulsory attendance for anyone interested in the power of music to push boundaries and challenge convention.
Pulse Films in conversation with Academy-Award-winning director James Marsh ('The Theory of Everything', 'Man On Wire') will discuss the increasingly broad spectrum of opportunities for filmmakers today.
With the rules constantly evolving old Hollywood is crumbling and a new generation of filmmakers are stepping forward to take control of their own storytelling destiny.
Marsh is a modern example of a director at the very top of his craft whose vision and identity as an independent filmmaker shape-shifts across genres, formats and platforms.
With such freedom comes exciting opportunities for forward-thinking platforms/brands to help liberate the very best creativity in film. As traditional models continue to tire, the panel will discuss the opportunities for content creators and beyond.
The future of sound in mobility. When you think about where the automotive or airline industry is going right now – especially with e-mobility and autonomous driving – what role are music and sound going play there?
The future of autonomous driving opens up a whole new universe of possibilities. The inside of a car is a closed, very personal space. Goal should be to turn the mobile experience into genuine quality time.
To that end, sound and music will play a major role. If you don’t hear any motor sounds anymore, just the wheels or a little bit of the engine sound or the drivetrain, all of a sudden sound becomes much more important in the overall picture.
Timothy Mahoney, Chief Marketing Officer, Global Chevrolet and Global GM
Uli Reese, Global CMO, Partner, amp Soundbranding
Alexander Schlaubitz, VP, Marketing, Lufthansa
Sandra Cameron, Head of Digital Marketing - Adam Opel AG / GM
From the story that transcended tense and time, to the once-difficult conversations sparked by show’s marketing, The Handmaid’s Tale had what it took to become a part of the cultural zeitgeist. So how exactly does one turn a classic novel into a modern-day cultural phenomenon? In this session, leaders in entertainment explore how a creative team turned a classic novel into a captivating series and modern-day cultural phenomenon, and the prescription for creators looking to break through the noise.
Samira Wiley, Emmy-Nominated Actress
Craig Erwich, SVP, Content, Hulu
Warren Littlefield, Producer
Brands leverage music as a route to entertain and engage consumers and convert them to fans. This session will share best practices from key players from brands, agencies and the music industry. How are brands moving from ‘badging’ sponsorship assets to working with rights holders to co-create platforms in order to extract shared value? What other platforms can brands leverage e.g. sporting events to engage new audiences?
With consumers demanding faster, more personalised, fully integrated, holistic experiences, how can the music industry and brands work together brand to play an authentic part in consumers lives? This session will bring real life examples of how creative excellence partnerships have derived measurable business results.
Renee Brodeur, Executive Vice President, TMWRK Management
Milan Shah, Global Marketing Director, Carlsberg
Anna Neville, General Manager, Legal Counsel, Tap Management
Zoe Stainsby, Head of Entertainment, Fuse
TV and Radio Presenter
Television Host, Comedian, Presenter
Head of Entertainment
Nashville Convention and Visitors Corporation
Global President of Commercials & Branded
Academy-Award Winning Director
Chief Creative Officer
EVP, Director of Music
Grey Group Townhouse WPP
Chief Creative Officer
Discover the secrets of creating entertainment-led brands, and experience the pop culture trends we all need to know about.
How is the sector evolving and innovating for the consumer of the future and what are the creative and funding models that will underpin the industry?
Learn from the best studios and content creators in music, TV, gaming, podcasting, films and sport about effective commercial and creative collaborations.
Showcasing the most successful and original storytelling formats that are pushing the boundaries of what we thought was possible.
“Lions Entertainment was a university class for me. I learned so much.”
Artist, Musician, Producer, Composer, Humanitarian
"I’m learning so much just getting to talk to brands and advertisers. It’s interesting to start to figure out how you can participate in the world, especially if you have a mission statement or a goal in mind."
“People pay to watch your stories, they pay to avoid ours.”
Worldwide Chief Creative Officer, BBH Group
The writer and actress revealed exactly why she thinks it's important to make the world feel uncomfortable when you make content.
Simon Le Bon asked the Cannes Lions audience to help him record a new Duran Duran track when he appeared on stage in 2017.
The legendary British actor talked about his own personal relationship with branding and marketing on stage at the festival.
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