ENTERTAINMENT
CREATIVITY BEYOND BRANDED COMMUNICATIONS THAT CREATES CONTENT, CULTURE AND CONVERGENCE

Entertainment at Cannes Lions is the only place in the world to experience five days of talks from the directors, producers and influencers that are going beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

Opportunities for brands, fans and content

Join experts from across the world as they explore how entertainment channels have exploded, converged and evolved. Sometimes simultaneously. They'll share how this industry flux presents fantastic opportunities and taxing challenges for brands with an appetite to grow beyond traditional advertising. Some of the world's leading creators and distributors, as well as brands leading the charge, will talk honestly about the challenges of creating real entertainment.

First Entertainment Talks confirmed

The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Entertainment Track.

Explore the programme

 

An in depth interview with music legend Johnny Marr.

In conversation with Edith Bowman, this session will cover Johnny's life in music, including the early days of The Smiths, his collaborations with the likes of Neil Tennant, Bernard Sumner and Neil Finn, his views on the current music scene and how technology has changed the way he creates music.

Compulsory attendance for anyone interested in the power of music to push boundaries and challenge convention.

Speakers:
Johnny Marr, Musician
Edith Bowman, Presenter

Pulse Films in conversation with Academy-Award-winning director James Marsh ('The Theory of Everything', 'Man On Wire') will discuss the increasingly broad spectrum of opportunities for filmmakers today.

With the rules constantly evolving old Hollywood is crumbling and a new generation of filmmakers are stepping forward to take control of their own storytelling destiny.

Marsh is a modern example of a director at the very top of his craft whose vision and identity as an independent filmmaker shape-shifts across genres, formats and platforms.

With such freedom comes exciting opportunities for forward-thinking platforms/brands to help liberate the very best creativity in film. As traditional models continue to tire, the panel will discuss the opportunities for content creators and beyond.

Speakers:
James Marsh, Director, Pulse Films
Davud Karbassioun, Global President of Commercials & Branded, Pulse Films

The future of sound in mobility. When you think about where the automotive or airline industry is going right now – especially with e-mobility and autonomous driving – what role are music and sound going play there?

The future of autonomous driving opens up a whole new universe of possibilities. The inside of a car is a closed, very personal space. Goal should be to turn the mobile experience into genuine quality time.

To that end, sound and music will play a major role. If you don’t hear any motor sounds anymore, just the wheels or a little bit of the engine sound or the drivetrain, all of a sudden sound becomes much more important in the overall picture.

Speakers:
Timothy Mahoney, Chief Marketing Officer, Global Chevrolet and Global GM
Uli Reese, Global CMO, Partner, amp Soundbranding
Alexander Schlaubitz, VP, Marketing, Lufthansa
Sandra Cameron, Head of Digital Marketing - Adam Opel AG / GM

From the story that transcended tense and time, to the once-difficult conversations sparked by show’s marketing, The Handmaid’s Tale had what it took to become a part of the cultural zeitgeist. So how exactly does one turn a classic novel into a modern-day cultural phenomenon? In this session, leaders in entertainment explore how a creative team turned a classic novel into a captivating series and modern-day cultural phenomenon, and the prescription for creators looking to break through the noise.

Speakers:
Samira Wiley, Emmy-Nominated Actress
Craig Erwich, SVP, Content, Hulu
Warren Littlefield, Producer

Brands leverage music as a route to entertain and engage consumers and convert them to fans. This session will share best practices from key players from brands, agencies and the music industry. How are brands moving from ‘badging’ sponsorship assets to working with rights holders to co-create platforms in order to extract shared value? What other platforms can brands leverage e.g. sporting events to engage new audiences?

With consumers demanding faster, more personalised, fully integrated, holistic experiences, how can the music industry and brands work together brand to play an authentic part in consumers lives? This session will bring real life examples of how creative excellence partnerships have derived measurable business results.

Speakers:
Renee Brodeur, Executive Vice President, TMWRK Management
Milan Shah, Global Marketing Director, Carlsberg
Anna Neville, General Manager, Legal Counsel, Tap Management
Zoe Stainsby, Head of Entertainment, Fuse

Featuring experts from around the world

Samira Wiley

Emmy-Nominated Actress

Johnny Marr

Musician

Edith Bowman

TV and Radio Presenter

Conan O'Brien

Television Host, Comedian, Presenter

Sanshui Li

Founder
W Shanghai

Zoe Stainsby

Head of Entertainment
Fuse

Butch Spyridon

CEO
Nashville Convention and Visitors Corporation

Craig Erwich

SVP Content
HULU

Davud Karbassioun

Global President of Commercials & Branded
Pulse Films

James Marsh

Academy-Award Winning Director
Pulse Films

Jessi Alexander

Singer Songwriter

John Godsey

Chief Creative Officer
VML

Jon Cook

Global CEO
VML

Renee Brodeur

EVP
TMWRK Management

Warren Littlefield

Executive Producer
HULU

Josh Rabinowitz

EVP, Director of Music
Grey Group Townhouse WPP

Kevin Reilly

Chief Creative Officer
Turner Entertainment

What you'll learn on the Entertainment Track

Trends and cultural currency

Discover the secrets of creating entertainment-led brands, and experience the pop culture trends we all need to know about.

The economics of entertainment

How is the sector evolving and innovating for the consumer of the future and what are the creative and funding models that will underpin the industry?

Collaborating with entertainment companies 

Learn from the best studios and content creators in music, TV, gaming, podcasting, films and sport about effective commercial and creative collaborations.

Tomorrow’s content: formats and futures

Showcasing the most successful and original storytelling formats that are pushing the boundaries of what we thought was possible.

“Lions Entertainment was a university class for me. I learned so much.”

Wyclef Jean

Artist, Musician, Producer, Composer, Humanitarian

"I’m learning so much just getting to talk to brands and advertisers. It’s interesting to start to figure out how you can participate in the world, especially if you have a mission statement or a goal in mind."

Laura Dern

Oscar-nominated actress

“People pay to watch your stories, they pay to avoid ours.”

Pelle Sjoenell

Worldwide Chief Creative Officer, BBH Group

Bringing the whole industry together

Brand managers and CMOs, meet the directors, producers and influencers. Entertainment is ideal for brands who want to make sense of the myriad of entertainment opportunities, or content creators who want to speak the language of brands.

Highlights from 2017

Actress and author Lena Waithe

The writer and actress revealed exactly why she thinks it's important to make the world feel uncomfortable when you make content.

Simon Le Bon from Duran Duran

Simon Le Bon asked the Cannes Lions audience to help him record a new Duran Duran track when he appeared on stage in 2017.

Actor Sir Ian McKellen

The legendary British actor talked about his own personal relationship with branding and marketing on stage at the festival.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass
€3249

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.

Complete Gold Pass
€4689

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass
€1795

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France