Experience at Cannes Lions is the only place in the world to enjoy five days of talks that zoom in on the entire customer journey and why this is now more important than any single brand experience. It's five days of talks focusing on the powerful brand currency of intelligent customer journeys and immersive experiences.
The secrets behind emotional and connected consumer experiences.
How do you convert the one-time “oh wow!” moment into brand affinity by using creativity to create brand fanatics.
Understanding the impact and potential of experiences.
Who are the pioneers of the new customer journey philosophy and how are they reaping the benefits?
"We go to Cannes Lions to be surprised. We go there to come back with an insane amount of jealousy for what our friends at other places have done, because that’s what drives us."
North American CCO, DDB
"We create experiences that put people first and put stories and systems together. When we tell stories, we are telling what the client wants to say, while systems is what people want to do."
Vice Chairman, Global Chief Creative Officer, R/GA
"Don’t be afraid to ask questions. Encourage yourself to challenge the status quo and ask questions, ask why things can’t be done differently."
NYU Stern School of Business professor Scott Galloway shared why Amazon has done so well in the retail space and how it connects with consumers because of the experience it provides.
Barry Wacksman, EVP, Global Chief Strategy Officer at R/GA, shared the agency's new model and how it's changed in recent years to better support clients.
On stage, Ray Kurzweil explained what's going to happen with VR and AR by 2030 and how it's going to change the way people experience the world.
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