EXPERIENCE
MAKING SENSE OF TODAY’S MOST POWERFUL BRAND CURRENCY

Experience at Cannes Lions is the only place in the world to enjoy five days of talks that zoom in on the entire customer journey and why this is now more important than any single brand experience. It's five days of talks focusing on the powerful brand currency of intelligent customer journeys and immersive experiences.

Captivating audiences at every touch point

Join thousands of world-class speakers and industry experts as they explain why everyone loves a "wow" moment and explore how we can deliver beyond that. This is the Track for customer experience fanatics and those interested in multi-channel insight, design and transformation.

Explore the Experience Talks

The full schedule of Cannes Lions talks and events is out now, so check out the sessions confirmed for the Experience Track.

Explore the programme

Featuring experts from around the world

Angela Ahrendts

Senior Vice President of Retail
Apple

Claudia Willvonseder


IKEA

Paul McGowan

Partner
Kantar Consulting

Tor Myhren

Vice President Marketing Communications
Apple

THE INSIDE TRACK: WHAT DOES EXPERIENCE MEAN AT CANNES LIONS?

Want to learn what the big industry issues in the world of Experience are? Or what The big creative trends in the Experience Lions look like? Discover this and more in our new report "The Inside Track: Experience".

Get the Experience Report

What you'll learn on the Experience Track 

Captivating connections

The secrets behind emotional and connected consumer experiences.

Transformative experiences

How do you convert the one-time “oh wow!” moment into brand affinity by using creativity to create brand fanatics.

Measurement methods

Understanding the impact and potential of experiences.

Blurring boundaries

Who are the pioneers of the new customer journey philosophy and how are they reaping the benefits?

"We go to Cannes Lions to be surprised. We go there to come back with an insane amount of jealousy for what our friends at other places have done, because that’s what drives us."

Ari Weiss

North American CCO, DDB

"We create experiences that put people first and put stories and systems together. When we tell stories, we are telling what the client wants to say, while systems is what people want to do."

Nick Law

Vice Chairman, Global Chief Creative Officer, R/GA

"Don’t be afraid to ask questions. Encourage yourself to challenge the status quo and ask questions, ask why things can’t be done differently."

Alexander Wang

Fashion designer

Bringing the whole industry together

This is the place for customer experience fanatics and those interested in multi-channel insight, design and transformation.

Highlights from 2017

Scott Galloway from NYU

NYU Stern School of Business professor Scott Galloway shared why Amazon has done so well in the retail space and how it connects with consumers because of the experience it provides.

Barry Wacksman from R/GA

Barry Wacksman, EVP, Global Chief Strategy Officer at R/GA, shared the agency's new model and how it's changed in recent years to better support clients.

Ray Kurzweil

On stage, Ray Kurzweil explained what's going to happen with VR and AR by 2030 and how it's going to change the way people experience the world.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass
€3249

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.

Complete Gold Pass
€4689

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass
€1795

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France