GOOD
GOING BEYOND BRAND PURPOSE TO SHIFT CULTURE

Good at Cannes Lions is the only place in the world to experience five days of talks about purpose, change and responsibility. This is all about how creativity and brands can make the world a better place. Because we know when brands use creativity to tackle the world’s problems, everybody wins.

Creativity and brands can make the world a better place

Join thousands of politicans, NGOs, humanitarians, marketers and award-winning creatives to hear from the brands, talent and industry leaders who shift culture, create change and positively impact society.

What you'll learn on the Good Track

The economics of brand purpose

Hear from brands who have learned that good work can also mean good business.

The creative industry as a force for good

What are the responsibilities we face as communicators and storytellers?

The socially conscious consumer

Consumers expect more from their brands. How can we work together to meet this challenge?

When brands stand for something

Should brands sit on the fence, or can they become activists? What is the commercial impact of activism?

Meet the first Good speakers

Alex Weller

Marketing Director, Europe
Patagonia

Antonio Lucio

Global Chief Marketing & Communication Officer
HP Inc

Issa Rae

CoverGirl Ambassador, Writer, Actress

Katy Alonzo

Group Strategy Director
Droga5

Ukonwa Ojo

Senior Vice President
Coty

Tiffany R. Warren

Senior VP, Chief Diversity Officer
Omnicom Group

"You have tremendous power to shape opinions. You are master storytellers. And I want you to help us create the biggest campaign ever for humanity."

Ban Ki-moon

Eighth Secretary-General of the United Nations 

"Unilever’s Sustainable Living brands grew 50% faster than the rest of our portfolio and delivered 60% of our growth."

Keith Weed

Chief Marketing and Communications Officer, Unilever

"Purpose is not just a solution but as a necessary evolution of one of mankind’s greatest inventions."

Sam Conniff Allende

Co-Founder, Chief Purpose Officer, Livity

Bringing the whole industry together

If you want to make the world, the industry, or even just your hometown a better place, this is where we prove the value of purpose.

Highlights from 2017

Maggie Semple OBE

Business woman and entrepreneur Maggie Semple told the Cannes Lions 2017 audience why making more representative and inclusive work would benefit everyone.

The Rev Jesse Jackson

Rev Jesse Jackson talked about how he got involved in civil rights and what parallels he can draw with brands.

Sheryl Sandberg from Facebook

At Cannes Lions 2017 Sheryl Sandberg cited a study that proves that doing the right thing when it comes to gender depictions is good for business.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass
€3249

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.

Complete Gold Pass
€4689

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass
€1795

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France