Good at Cannes Lions is the only place in the world to experience five days of talks about purpose, change and responsibility. This is all about how creativity and brands can make the world a better place. Because we know when brands use creativity to tackle the world’s problems, everybody wins.
The full schedule of Cannes Lions talks and events is out now, so check out the sessions confirmed for the Good Track.
Marketing Director, Europe
Global Chief Marketing & Communication Officer
CoverGirl Ambassador, Writer, Actress
Group Strategy Director
Senior Vice President
Senior VP, Chief Diversity Officer
Hear from brands who have learned that good work can also mean good business.
What are the responsibilities we face as communicators and storytellers?
Consumers expect more from their brands. How can we work together to meet this challenge?
Should brands sit on the fence, or can they become activists? What is the commercial impact of activism?
"You have tremendous power to shape opinions. You are master storytellers. And I want you to help us create the biggest campaign ever for humanity."
Eighth Secretary-General of the United Nations
"Unilever’s Sustainable Living brands grew 50% faster than the rest of our portfolio and delivered 60% of our growth."
Chief Marketing and Communications Officer, Unilever
"Purpose is not just a solution but as a necessary evolution of one of mankind’s greatest inventions."
Sam Conniff Allende
Co-Founder, Chief Purpose Officer, Livity
Business woman and entrepreneur Maggie Semple told the Cannes Lions 2017 audience why making more representative and inclusive work would benefit everyone.
Rev Jesse Jackson talked about how he got involved in civil rights and what parallels he can draw with brands.
At Cannes Lions 2017 Sheryl Sandberg cited a study that proves that doing the right thing when it comes to gender depictions is good for business.
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