Good at Cannes Lions is the only place in the world to experience five days of talks about purpose, change and responsibility. This is all about how creativity and brands can make the world a better place. Because we know when brands use creativity to tackle the world’s problems, everybody wins.
The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Good Track.
Patagonia is an experiment in doing unusual business. It is an outdoor apparel company driven by an unflinching belief that radical business ideas can both inspire and implement solutions to the deepening environmental crisis.
With ground-breaking, unconventional campaigns, including giving away 100% of Black Friday sales to environmental causes, repairing people’s clothes for free and buying an ad in the New York Times telling people: “Don’t Buy This Jacket”, it is vital that the marketing team works hand-in-glove with the wider business, building ideas in real time and taking risks.
Alex Weller, European Marketing Director, shines a light on the disruptive model behind Patagonia’s communications strategy and the ways in which the brand engages with its international community of advocates.
The Syrian refugee crisis is the largest humanitarian crisis of our generation. Now in its seventh year it has caused untold devastation and chaos to the lives of more than five million people.
This talk will examine the partnership between R/GA, UNCHR and Google, who together created 'Searching for Syria' in response to the crisis – a fresh, interactive approach that lets people quickly and easily explore the five top search queries people around the world are asking.
They'll explore how the ambition was to help people go beyond simply reading about the crisis into a deeper understanding whereby they would be more apt to take action by donating, joining or sharing.
James Temple, EVP, Chief Creative Officer, EMEA, R/GA
Andre Le Masurier, Group Creative Director, Google Brand Studio
As we shape the next 'Information Age', never before have we been in more need of putting ourselves in other’s shoes. But we are far from a world of equality; subconscious bias is a major barrier.
The assumptions and frames of reference that we all share are the root of the issue and there are many institutions - from the media to the family - that reinforce these stereotypes. Attendees will be put to the test to learn just how bias we all are, explore important influences on bias, and learn how the power of VR can be used to overcome bias by developing empathy and creating meaningful connections.
Democracies based on the current electoral systems around the world seem to have reached a tipping point last year. Tensions, polarisation, failures of democratic representativity and accountability seem to be tightly entangled with the rise of a new digital era where real-time information empowers as much as enslaves us.
Fjord Madrid's goal during this workshop is to take a service design approach to map the gaps that lie behind the current voting systems, and design potential solutions to generate a healthier and more converging decision-making process for common good.
During this workshop, participants will:
Co-create a new decision-making process for common good
Reflect on their learning and share feedback
Women's roles in society are rapidly evolving, and for the first time in history, women are beginning to define what femininity means (or doesn't mean) to the creation of their identities.
In a conversation hosted by COVERGIRL and creative agency Droga5, we’ll discuss ways creators can challenge conventional assumptions about the expression of femininity and push the boundaries of creativity by giving women the power to define it.
Marketing Director, Europe
Global Chief Marketing & Communication Officer
CoverGirl Ambassador, Writer, Actress
Group Strategy Director
Senior Vice President
Senior VP, Chief Diversity Officer
Hear from brands who have learned that good work can also mean good business.
What are the responsibilities we face as communicators and storytellers?
Consumers expect more from their brands. How can we work together to meet this challenge?
Should brands sit on the fence, or can they become activists? What is the commercial impact of activism?
"You have tremendous power to shape opinions. You are master storytellers. And I want you to help us create the biggest campaign ever for humanity."
Eighth Secretary-General of the United Nations
"Unilever’s Sustainable Living brands grew 50% faster than the rest of our portfolio and delivered 60% of our growth."
Chief Marketing and Communications Officer, Unilever
"Purpose is not just a solution but as a necessary evolution of one of mankind’s greatest inventions."
Sam Conniff Allende
Co-Founder, Chief Purpose Officer, Livity
Business woman and entrepreneur Maggie Semple told the Cannes Lions 2017 audience why making more representative and inclusive work would benefit everyone.
Rev Jesse Jackson talked about how he got involved in civil rights and what parallels he can draw with brands.
At Cannes Lions 2017 Sheryl Sandberg cited a study that proves that doing the right thing when it comes to gender depictions is good for business.
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