Lions Health is a dedicated two-day event within Cannes Lions. It is the only place in the world to experience talks from leading pharma, healthcare, wellness, biotech and medical marketing practitioners. It is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
The full schedule of Cannes Lions talks and events is out now, so check out the sessions confirmed for the Health Track.
When it comes to brand image, perception is reality. So what’s the best course of action when threats to a brand’s reputation are based on misinformation? How can trust be regained when fear and skepticism dominate the conversation, and science is no longer seen as objective?
Johnson & Johnson Consumer Inc. CMO Alison Lewis leads a deep dive into the company’s reinvention of a baby care icon, and how reaching a more nuanced understanding of parents’ concerns and desires is enabling the brand to elevate the baby category to an entirely new level - and regain the confidence of moms and dads around the world.
“Our entire approach to developing this campaign changed when we realised that many of our respondents might not live to see it.”
This talk will discuss our shared efforts to transform Lilly Oncology brand DTC initiatives - showcasing the breakthrough creative campaigns for Lartruvo and Cyramza that were the result.
It will explore the tension between a creative desire to push boundaries and a responsibility to target audience. Area23 learned that it wasn’t about what it had to say to them, but rather the responsibility of what it needed to say for them – empowering the voices of those who need it most… and doing it in a way that set a new creative standard in oncology marketing.
Tyler Dickson, Group Strategic Planning Director, SVP, Area 23, An FCB Health Company
Amy Meadows, Senior Advisor, Consumer Marketing, Eli Lilly and Company
Life-changing creativity needs marketing resources to join forces and for this, client and agency teams need to work together, starting with creating communication messages that can change lives while selling the brand. Starting with segmentation/ targeting is almost anti-consumer.
Asking the wrong questions like “How is my brand differentiated?” could push you towards the product rather than the consumer. Taking a client brief and reverting with ideas can at most result in brand-changing creativity.
Clients and Team Medulla will share successful campaigns. Clients they've often fought with while working together. They'll fight on stage, they'll hug on stage and they’ll do whatever it takes to prove that developing life-changing communication may be a struggle… but not an impossible one.
Amit Akali, Chief Creative Officer, Medulla/WYP
Heather Bresch, CEO, Mylan
Shailaja Korukonda, Senior Director, Mallinckrodt Pharmaceuticals
Praful Akali, Managing Director, Medulla
For six months, a film crew captured the lives of nine people living with cancer — including Lindsay, an oncology nurse diagnosed with the disease she helps treats, and Fred, the three-time survivor and comedian who brings laughter to those around him.
These people became the storytelling centerpieces of Pfizer’s This Is Living With Cancer™ campaign (the “Campaign”).
Watch the campaign documentary and see how it captures five of these patients and their families living their new normal - and inspiring others.
Hear how Pfizer’s patients-first focus has been the guiding principle for building a tumor-agnostic program. And experience what happens when a company truly gets to know the patients and the families they serve.
Savitri Basavaiah, Oncology Portfolio Marketing Lead, Pfizer
Matthew Shaulis, Regional President, Oncology North America, Pfizer
Dina Peck, Managing Partner, Executive Creative Director, Patients & Purpose
Too hot for Facebook? Too spicy for some sensitive souls? Let’s look into the recipe for stories that make consumers stop, watch and engage, even when it comes to low-interest products such as nose sprays or with highly emotional topics such as pregnancy vitamins.
A big portion of universal truth thoughtfully blended with the brand essence and a good piece of scientific depth, let it sit, refine it with a charming coating and a pinch of daringness or humourful self-depreciation as the cherry on the cake.
Authentic, real, polarising, humorous - just as life itself. Why should healthcare communication be any different?
Johnson & Jonhson Consumer Companies
Director of Applied Stem Cell Biology and Cell Technology, University of Leipzig, Bader Foundation
Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System
President, Aetna Foundation and Vice President of Community Health for Aetna, Inc.
Chief Marketing Officer
Merck Consumer Health
Senior Director, US Medical, Head of Real-world Outcomes, Innovative Partnerships & Insights, Biogen
Chief Creative Officer
"If we want to learn how to play in a new space with a new commercial model, we need to learn from people playing in the space."
President, Founder, Parallel Thinking
"We used to have to look outside our industry to be inspired. Now we're doing such interesting things we can start looking inside to be inspired."
Creative Strategist, KlickHealth
"It’s great to be able to come here and be challenged by different ideas and different perspectives, and learn where the trends are heading."
Executive VP of Public Affairs, PhRMA
Lions Health is a dedicated two-day event within the five-day Cannes Lions Festival. Choose the Complete Pass to access all of Lions Health plus everything happening at the other eight tracks or select the stand-alone Lions Health pass to access only Lions Health content.
Experience two days of life-changing creativity with a dedicated pass for Lions Health in Palais II. This pass does not provide access to Palais I.
The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.
Experience everything Lions Health has to offer, at a discounted rate, for those aged 30 and under.