Impact at Cannes Lions is the only place in the world to experience five days of talks from leading marketers, brand managers and CMOs at the biggest and most profitable brands on the planet. This is where creativity delivers results. Let’s talk performance, effectiveness and ROI.

How to drive growth & brand equity

Nearly 5,000 companies come to Cannes Lions each year to hear some of the world's leading marketers share tips on commercial creativity and the challenges, techniques used to measure, value and impact effectiveness in branded communications. Impact is for anyone who wants to drive growth and brand equity, increase market share, shift products and learn how creativity can supercharge your brand. Creativity delivers impact, with results so tangible you could hang your hat on them.

Explore the Impact Talk

The full schedule of Cannes Lions talks and events is out now, so check out the sessions confirmed for the Impact Track.

Explore the programme

Featuring experts from around the world

Charlotte Cramer

Senior Strategist

Oliver James

The School of Life

Jason Heller

Partner, Global Lead, Digital Marketing Operations & Technology
McKinsey & Company

Jason Levine


Marc S. Pritchard

Chief Brand Officer
Procter & Gamble

Mike Cooper


Sarah Hofstetter


What you'll learn on the Impact Track

Measuring the value of creativity 

Creativity works, but how can we prove it pays its way?

Defining impact

What does impact mean today, how has its definition changed over time and what will it mean for brands tomorrow.

Brands in culture and society

Leading experts and pioneering brands on building that all-important narrative to finding a role for brands in culture.

Ideas that sell and structures that work

Take inspiration from case studies which prove the commercial value of a great idea and stories of personal impact that show how to build successful teams and businesses.

"Cannes Lions has inspired and guided the industry conversation around creativity through many evolutions and eras."

Alicia Hatch

CMO, Deloitte Digital

"Perhaps Cannes Lions' biggest benefit is the chance to learn, stay fresh and admire how many amazing people there are in our industry."

Syl Saller

CMO, Diageo,

"The worst thing that can happen for any brand in any market, is to not be noticed. For us to win, we need to value creativity, push boundaries and make it happen."

Fernando Machado

Global Chief Marketing Officer, Burger King

Bringing the whole industry together

Calling all marketers, brand managers, CMOs! Here is the track built especially for brand folk of every stripe.

Highlights from 2017

Jason Heller from McKinsey

Jason Heller outlined the four key lessons from new research into the business impact of creativity.

Pio Schunker from Samsung

The SVP, Global Head Integrated Marketing, Mobile Communications Business, at Samsung Electronics talked about how it was important to respect the brand DNA when he tried to drive a radical shift from a feature-centred brand to a human, lifestyle-centred brand.

Fernando Machado from Burger King

The 2017 Cannes Lions Creative Marketer of the Year, Burger King, explained on stage how they work hard to not "suck" as a client.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks

Complete Gold Pass

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France