Impact at Cannes Lions is the only place in the world to experience five days of talks from leading marketers, brand managers and CMOs at the biggest and most profitable brands on the planet. This is where creativity delivers results. Let’s talk performance, effectiveness and ROI.
Creativity works, but how can we prove it pays its way?
What does impact mean today, how has its definition changed over time and what will it mean for brands tomorrow.
Leading experts and pioneering brands on building that all-important narrative to finding a role for brands in culture.
Take inspiration from case studies which prove the commercial value of a great idea and stories of personal impact that show how to build successful teams and businesses.
Partner, Global Lead, Digital Marketing Operations & Technology
McKinsey & Company
Chief Brand Officer
Procter & Gamble
"Cannes Lions has inspired and guided the industry conversation around creativity through many evolutions and eras."
CMO, Deloitte Digital
"Perhaps Cannes Lions' biggest benefit is the chance to learn, stay fresh and admire how many amazing people there are in our industry."
"The worst thing that can happen for any brand in any market, is to not be noticed. For us to win, we need to value creativity, push boundaries and make it happen."
Global Chief Marketing Officer, Burger King
Jason Heller outlined the four key lessons from new research into the business impact of creativity.
The SVP, Global Head Integrated Marketing, Mobile Communications Business, at Samsung Electronics talked about how it was important to respect the brand DNA when he tried to drive a radical shift from a feature-centred brand to a human, lifestyle-centred brand.
The 2017 Cannes Lions Creative Marketer of the Year, Burger King, explained on stage how they work hard to not "suck" as a client.
Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.
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