Impact at Cannes Lions is the only place in the world to experience five days of talks from leading marketers, brand managers and CMOs at the biggest and most profitable brands on the planet. This is where creativity delivers results. Let’s talk performance, effectiveness and ROI.
The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Impact Track.
The worlds of Adland and non-profits are slowly colliding. Are the fundamentals of measuring advertising effectiveness outdated or narrow-minded?
In this panel, you will hear from an IPA four-time Grand Prix winner and "Effective Explained" Author, Louise Cook; VCCP Vice Chairman and Lucky Voice Karaoke Founder, Julian Douglas; and Scarlett Montanaro, CRACK + CIDER Co-Founder and Creative at 18 Feet & Rising - the first UK agency to be awarded B Corp status.
They'll debate, explore, and argue: should we look beyond the economic impact of our work to also measure net social and environment impact? If we do, what are the consequences to our industry? If we don't, what are the risks to our world?
Scarlett Montanaro, Creative, 18 Feet and Rising, CRACK + CIDER
Charlotte Cramer, Senior Strategist, Co-Founder, Author, VCCP
Louise Cook, Managing Director, Holmes & Cook
Julian Douglas, Vice Chairman, VCCP
In 2017, Marc Pritchard gave a transformational wake-up call to the industry. With digital media a $200 billion business today, it was time to get greater transparency on viewability, third-party measurement, bot fraud and safety. It was time to solve these problems and focus on better creativity, quality media content and advertising as a force for good and growth.
But the next powerful transformation - mass one-to-one marketing - is upon us and will rapidly accelerate.
How do we leap to this transformation? What remains to be done on media transparency? What do we need to challenge and change as clients, agencies and partners to keep raising the bar on creativity and be a force for good and growth?
There are two types of mindsets cultivated from a very young age: one that assumes intelligence and creative abilities are innate and fixed, and one that views any challenge as an opportunity to learn and grow.
As the traditional CMO role evolves into that of a Chief Growth Officer, having a fixed mindset as opposed to a growth mindset is a career (and business) killer. Is it too late for us grown-ups to shift our mindsets? Hosted by 360i, an agency with a track record of uncovering growth opportunities for clients, and joined by Mondelez CMO Jason Levine, this session will explore the ways in which you can cultivate a growth mindset - before it's too late.
Creativity is having a midlife crisis. An obsession with data and technology has led to a reduced focus on creativity. This is a significant issue, as creativity is the only way to deliver non-incremental change.
It’s time to put creativity on the couch and re-focus on innovation.
Who better to explore the fundamentals of creativity than Oliver James - psychologist, bestselling author and faculty member of The School of Life.
James has a view on how to spot true creativity in people. And, beyond the well-trodden clichés, how to unleash it.
Using Bowie as an example, James explains that we can all unlock a creative side in us by understanding the different selves within our own personalities.
On the heels of the "Economics of Creativity" study in 2017, Cannes Lions and McKinsey continue their quest to define the specific business practices and capabilities that drive the value of creativity.
McKinsey will unveil the findings of their latest study focusing on how the best performing marketing organizations make creativity thrive in the data driven, Agile, post mobile era. Learn about the new data and AI foundation that defines a modern consumer insights capability, new ways of working, and evolving relationships with the marketing ecosystem.
Cut through the hype what separates the winners from the rest of the pack and the evolving definition and role of creativity in creating real business value.
When we feel happier, more connected, and more fulfilled at work, the impact on creativity skyrockets. But the reality is that most of us are overwhelmed, burnt out and floundering instead of flourishing.
In this workshop, Happiness Consultant Samantha will help you gain practical non-fluffy techniques to improve your creativity, happiness and mindset through play, experimentation and discussion.
Stephanie McMahon, Bozoma Saint John and Lilly Singh. Three women who have built global empires all share a common theme: risk taking.
These women will discuss how they’ve built, and in many cases rebuilt, their respective brands, the challenges they’ve had to overcome, and the lessons they’ve learned along the way, which has led them to blaze new trails in predominately male-dominated industries.
The School of Life
Partner, Global Lead, Digital Marketing Operations & Technology
McKinsey & Company
Chief Brand Officer
Procter & Gamble
Creativity works, but how can we prove it pays its way?
What does impact mean today, how has its definition changed over time and what will it mean for brands tomorrow.
Leading experts and pioneering brands on building that all-important narrative to finding a role for brands in culture.
Take inspiration from case studies which prove the commercial value of a great idea and stories of personal impact that show how to build successful teams and businesses.
"Cannes Lions has inspired and guided the industry conversation around creativity through many evolutions and eras."
CMO, Deloitte Digital
"Perhaps Cannes Lions' biggest benefit is the chance to learn, stay fresh and admire how many amazing people there are in our industry."
"The worst thing that can happen for any brand in any market, is to not be noticed. For us to win, we need to value creativity, push boundaries and make it happen."
Global Chief Marketing Officer, Burger King
Jason Heller outlined the four key lessons from new research into the business impact of creativity.
The SVP, Global Head Integrated Marketing, Mobile Communications Business, at Samsung Electronics talked about how it was important to respect the brand DNA when he tried to drive a radical shift from a feature-centred brand to a human, lifestyle-centred brand.
The 2017 Cannes Lions Creative Marketer of the Year, Burger King, explained on stage how they work hard to not "suck" as a client.
Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.
The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks
The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.
Those under 30 can experience everything the Festival has to offer at a discounted price.