Innovation at Cannes Lions is the only place in the world to experience five days of talks from the makers, hackers, disruptors and scientists changing the face of communications right now. If you work for a brand, this is where you'll see disruption first hand and uncover breakthrough applications of innovation that drive performance.
The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Innovation Track.
For the past decade, the loudest arguments waged regarding the Four (Amazon, Apple, Facebook, and Google) were about which CEO was more Jesus-like or should run for president. However, the worm has turned against big tech. Facebook denies the responsibilities of a media company, more people subscribe to Amazon Prime than voted in the 2016 US presidential election, Google owns 90 percent market share in search, Apple controls content and distribution via one billion active iOS users, and we are starting to question how much power and influence is too much.
In this session, L2 Founder Scott Galloway discusses why breaking up the big tech companies will create a more prosperous society for consumers, shareholders, and corporations.
Lubomira Rochet of L'Oréal will lead an engaging discussion on how technology has been pivotal in transforming the beauty industry, and share her view on what measures big organisations must take to adapt and be ready for the new customer-centric landscape. Using real case studies from L’Oréal brands and partnerships, Lubomira will share what has fueled the success of L'Oréal's global innovation roadmap across core pillars such as AR/VR, AI, personalised services and connected devices. Lubomira and her team will explain how start-ups contribute to L'Oréal’s innovation pipeline and define the value exchange in working with early stage companies.
From Keith Weed to Marc Pritchard, the largest advertisers in the world have proclaimed that the programmatic media protocol, OpenRTB, is broken. With OpenRTB, transparency, trust and consumers' rights to privacy will always be a pipe dream. Blockchain replaces the counterfeit currency of relationships today by realigning incentive structures to allow privacy and profitability to coexist, returning ad taxes and rebates back to media owners, brands and agencies.
It's time for a new protocol built on trust and transparency where properly aligned incentives allow for privacy and profitability to coexist. GABBCON hosts MAD Network and Omnicom Media Group to unveil a new open-source blockchain protocol that addresses and solves the issues in today’s programmatic marketplace.
In 2018, 50% of the fastest-growing companies in the world will “employ” more smart machines than people. While AI tools were once a “nice-to-have,” with improved accessibility, AI is no longer a real competitive advantage, but rather a business necessity across industries. Leaders hungry to regain the advantage once offered by AI must embrace a digital transformation and use these tools to drive creative business solutions and build creative teams.
In this discussion, Alicia Hatch, CMO, Deloitte Digital, and Anthony Reeves, global executive creative director, Amazon, will discuss how to avoid becoming complacent with AI solutions, and instead use them to transform your business, inspire creative thinking, derive meaningful consumer insights and ultimately drive business performance.
Store No 8, Walmart’s incubation arm for developing capabilities that will transform the future of retail, was created to build and develop disruptive ideas that will be realised not in the coming years but over the next decade, in order to benefit the larger Walmart ecosystem.
Founder Katie Finnegan will share Store No 8’s journey to uncover radical innovations across the physical, digital and virtual retail experience, at a time when technology influences all aspects of consumers’ lives.
how emerging technologies, including next-generation personalisation, robotics, virtual and augmented reality, artificial intelligence and machine learning will impact how millions of customers may shop in the future.
Vice President Global Brand Strategy and Marketing Communications
Walmart's Store No 8
Founder, L2 Inc.; Professor of Marketing
Director of Executive Education
The Berlin School
Global Director of Intel's Creative Content Labs
Proving the connections between culture, innovation, creativity and business performance.
The future-shaping technologies and products we all need to know about.
The most effective innovation models you could put into practice now from brands successfully applying innovation in business.
Bold experiments and game-changing creative applications of data and technology.
"Artifical Intelligence is not just heading for our industry, it will radically change the machinery we use in marketing."
Sir Tim Berners Lee
"We've started an innovation lab where we can test exciting new digital commerce technology before we move it into our main business."
Chief Brand Officer, Tommy Hilfiger
“I'm impressed with who's here: there are more business leaders, which is indicative of the type of change going on in the world where business leaders actually need creativity and innovation to solve their problems."
Jean Lin shared an insight into the technology she uses creatively every day.
Alex Jenkins offers a summary of what Contagious and SapientRazorfish think the future of technology will look like.
Keri Elmsly on why artists working in the tech space are so important.
Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.
The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.
The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.
Those under 30 can experience everything the Festival has to offer at a discounted price.