Innovation at Cannes Lions is the only place in the world to experience five days of talks from the makers, hackers, disruptors and scientists changing the face of communications right now. If you work for a brand, this is where you'll see disruption first hand and uncover breakthrough applications of innovation that drive performance.

Disrupt yourself and uncover breakthrough innovation for your brand

Join thousands of brand builders and CMOs and explore the future at Innovation. It’s all about the transformation of creativity into business performance. If you care about invention, disruption and transformation, the Innovation Track covers everything there is to know about culture, partnerships, strategies and practices, as well as product, data and technologies that enhance creativity - direct from the people changing the world every day.

First Innovation Talks confirmed

The full schedule of Cannes Lions talks and events will be released in April but before then, check out the first sessions confirmed for the Innovation Track.

Explore the programme


For the past decade, the loudest arguments waged regarding the Four (Amazon, Apple, Facebook, and Google) were about which CEO was more Jesus-like or should run for president. However, the worm has turned against big tech. Facebook denies the responsibilities of a media company, more people subscribe to Amazon Prime than voted in the 2016 US presidential election, Google owns 90 percent market share in search, Apple controls content and distribution via one billion active iOS users, and we are starting to question how much power and influence is too much.

In this session, L2 Founder Scott Galloway discusses why breaking up the big tech companies will create a more prosperous society for consumers, shareholders, and corporations.

Scott Galloway, Founder, L2 Inc; Professor of Marketing, NYU Stern

Lubomira Rochet of L'Oréal will lead an engaging discussion on how technology has been pivotal in transforming the beauty industry, and share her view on what measures big organisations must take to adapt and be ready for the new customer-centric landscape. Using real case studies from L’Oréal brands and partnerships, Lubomira will share what has fueled the success of L'Oréal's global innovation roadmap across core pillars such as AR/VR, AI, personalised services and connected devices. Lubomira and her team will explain how start-ups contribute to L'Oréal’s innovation pipeline and define the value exchange in working with early stage companies.

Parham Aarabi, CEO, Modiface
Esohe Omoruyi, SVP Open Innovation & Digital Services, L'Oréal
Lubomira Rochet, Chief Digital Officer, L’Oréal

From Keith Weed to Marc Pritchard, the largest advertisers in the world have proclaimed that the programmatic media protocol, OpenRTB, is broken. With OpenRTB, transparency, trust and consumers' rights to privacy will always be a pipe dream. Blockchain replaces the counterfeit currency of relationships today by realigning incentive structures to allow privacy and profitability to coexist, returning ad taxes and rebates back to media owners, brands and agencies. 

It's time for a new protocol built on trust and transparency where properly aligned incentives allow for privacy and profitability to coexist. GABBCON hosts MAD Network and Omnicom Media Group to unveil a new open-source blockchain protocol that addresses and solves the issues in today’s programmatic marketplace.

Barry Cupples, CEO Global Investment, Omnicom Media Group
Gabriel Greenberg, CEO, GABBCON
Adam Helfgott, CEO, MadHive and MAD Network

In 2018, 50% of the fastest-growing companies in the world will “employ” more smart machines than people. While AI tools were once a “nice-to-have,” with improved accessibility, AI is no longer a real competitive advantage, but rather a business necessity across industries. Leaders hungry to regain the advantage once offered by AI must embrace a digital transformation and use these tools to drive creative business solutions and build creative teams.

In this discussion, Alicia Hatch, CMO, Deloitte Digital, and Anthony Reeves, global executive creative director, Amazon, will discuss how to avoid becoming complacent with AI solutions, and instead use them to transform your business, inspire creative thinking, derive meaningful consumer insights and ultimately drive business performance.

Alicia Hatch, Chief Marketing Officer, Deloitte Digital
Anthony Reeves, Global Executive Creative Director, Amazon

Store No 8, Walmart’s incubation arm for developing capabilities that will transform the future of retail, was created to build and develop disruptive ideas that will be realised not in the coming years but over the next decade, in order to benefit the larger Walmart ecosystem.

Founder Katie Finnegan will share Store No 8’s journey to uncover radical innovations across the physical, digital and virtual retail experience, at a time when technology influences all aspects of consumers’ lives.

how emerging technologies, including next-generation personalisation, robotics, virtual and augmented reality, artificial intelligence and machine learning will impact how millions of customers may shop in the future.

Katie Finnegan, Principal, Founder, Walmart's Store No 8

Featuring experts from around the world

Bastien Schupp

Vice President Global Brand Strategy and Marketing Communications

Katie Finnegan

Principal, Founder
Walmart's Store No 8

MT Carney

Founder, CEO
Untitled Worldwide

Scott Galloway

Founder, L2 Inc.; Professor of Marketing
NYU Stern

Stuart Hardy

Director of Executive Education
The Berlin School

Tamara Mellon

Tamara Mellon

Yogiraj Graham

Global Director of Intel's Creative Content Labs

What you'll learn on the Innovation Track

Cultures of innovation

Proving the connections between culture, innovation, creativity and business performance.

Fresh from the lab 

The future-shaping technologies and products we all need to know about.

Practical inspiration

The most effective innovation models you could put into practice now from brands successfully applying innovation in business.

Successes and failures

Bold experiments and game-changing creative applications of data and technology.

"Artifical Intelligence is not just heading for our industry, it will radically change the machinery we use in marketing."

Sir Tim Berners Lee 

"We've started an innovation lab where we can test exciting new digital commerce technology before we move it into our main business."

Avery Baker

Chief Brand Officer, Tommy Hilfiger

“I'm impressed with who's here: there are more business leaders, which is indicative of the type of change going on in the world where business leaders actually need creativity and innovation to solve their problems."

Diana O’Brien

CMO, Deloitte

Bringing the whole industry together

Innovation is the place to meet makers, hackers, disruptors and scientists. If you work for a brand and want to see how data, design, start-up or product geeks could change the trajectory of your organisation, this is the place.

Highlights from 2017

Jean Lin from Isobar

Jean Lin shared an insight into the technology she uses creatively every day.

Alex Jenkins from Contagious

Alex Jenkins offers a summary of what Contagious and SapientRazorfish think the future of technology will look like.

Artist Keri Elmsly

Keri Elmsly on why artists working in the tech space are so important.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.

Complete Gold Pass

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France