REACH
SUCCEED IN THE NEW ATTENTION ECONOMY

Reach at Cannes Lions is the only place in the world to experience five days of talks from the sector's biggest names and learn more about the ways we identify, consider and reach audiences. Global experts will share groundbreaking insights and bold new ideas about how to succeed, at scale, in the ongoing war for attention.

Make work that resonates

The Reach Track is essential for anyone interested in establishing and growing audiences. Whether you’re working across paid, owned or earned media, Reach is where you uncover the research, strategy and planning that lets brands effectively engage consumers on the journey from insight to eyeballs.

What you'll learn on the Reach Track

Personalisation and targeting

Discover the secrets of speaking to individuals at scale.

Turning reach into engagement

Master the science of opens, clicks, comments, likes and shares for more effective communications.

Decoding data for measurement and insight

Hear from expert data choreographers and make sense of those metrics.

Using insight to build communities of brand advocates

Discover how insights that build well-curated communities of advocates can do the heavy lifting for brand communications.

Meet the first Reach speakers

Jason Levine

CMO
Mondelez

Sarah Hofstetter

CEO
360i

Susan Wojcicki

CEO
YouTube

"For marketers, it can be a challenge to use data in a measured, thoughtful, and tactful - not creepy - way."

John Lucker

Global Advanced Analytics & Modeling,  Deloitte

"When you go to Cannes, there’s more of a blend of different media and marketing technologies that are heavily focused around the value they’re adding."

Neil Joyce,

Executive Vice President, Global Sales, CRO at Signal

"Data is that something that helps you understand something that's right in front of your face. I don't know very many creatives, especially talented ones, who would say, 'Please don't give me more information."

Sara Bamossy

Chief Strategy Officer/Partner, Pitch

Bringing the whole industry together

If you work in media, PR or anything in the social space, this is the track you need to make time for. With delegates ranging from CEOs, company founders and huge global brands to award-winning creative directors and the people who brings creative ideas to life, it's time to fill your contact book at Cannes Lions.

Highlights from 2017

Scott Galloway from NYU

NYU Stern School of Business professor Scott Galloway shared why Facebook is such a powerful social tool for brands looking to reach people in a way that resonates emotionally.

Syl Saller from Diageo

Diageo's CEO shared a critical lesson about how to build out content that real people want to share and talk about.

David Remnick from The New Yorker magazine

The Pulitzer Prize winner took to the stage to talk about how everyone - from brands to creators - has a responsibility to operate differently in the era of fake news.

Secure your place today

Choose the Complete Pass to access all nine content Tracks, plus everything else happening at Cannes Lions 2018.

Complete Pass
€3249

The pass that lets you experience everything the festival has to offer: all the amazing content and all the awards shows across all nine tracks.

Complete Gold Pass
€4689

The business-class experience that lets you access everything the Festival has to offer with additional VIP benefits.

Young Lions Pass
€1795

Those under 30 can experience everything the Festival has to offer at a discounted price.

Go home inspired

Don't miss inspirational main stage talks that spark new ideas, delivered by everyone from politicians to philosophers, comedians to filmmakers and more.

Essential insights about the future of creativity and the business fuelling it, explained by the people bringing new ideas to life. 

Case studies from pioneers who are already leading the way with a best-practice approach and successful outcomes.

"How to" learnings, practical workshops and interactive or immersive sessions designed to give you a professional and market advantage.

Experience all nine Tracks with a Complete Pass

18 - 22 June

Cannes, France