YOUNG MARKETERS ACADEMY

An intensive programme designed for young marketers who want to unlock the power of creativity for themselves and their brands.

17 - 22 June

The Young Marketers Academy offers 30 select places to professional marketers aged 30 years or under. This year, the Young Marketers Academy brings an exciting collaboration with Dentsu Aegis Network’s Craft Matters Creative Hack – an intensive five-day workshop that offers an unrivalled opportunity to learn from the CMOs of the world’s biggest brands, award-winning creatives and the world’s biggest tech companies in an intimate classroom setting.

As an Academy participant, you will be inspired by a program of content that will include Cannes Lions seminars, exclusive classroom lectures from industry legends, a visit to the jury room, guided tours of the awards exhibition, exciting guest speakers and peer-to-peer learning. Through a series of workshops and exclusive experiences, you will encounter the latest innovations and thought leadership from Google, Facebook, Tencent, alongside CMOs of the world’s biggest brands and award-winning creatives.

This is a unique experience curated by former P&G executives who have walked in your shoes and are now Cannes Lions veterans.

Since it launched in 2011, over 300 marketers stars from companies like Google, S.C. Johnson, Red Bull, Dell, Estee Lauder, P&G, Unilever, Kraft Heinz, Ülker, Ancestory.com and many more have taken their seat in the most creative training programme in the industry.

Sponsored by:

Apply Now The Academy pass is €2295 + TVA
Jim Stengel

"The ideal candidate will be a top talent young marketer with a desire to bring creativity into all aspects of their work. They have a passion for brands and are always looking to improve their skills and experiences to be the best in their field."

Jim Stengel

Dean of the Young Marketers Academy

WHAT WILL YOU LEARN?

BEST-PRACTISE AGENCY-CLIENT RELATIONSHIPS

  • Managing a human relationship by providing inspiration and clear guidance
  • Exuding confidence with agencies

COMMUNICATION STRATEGY EXCELLENCE

  • Learn how to brief an agency in a way that invites creativity yet provides a 'box' in which to play
  • How collaboration can lead to greater efficiency and success
  • Achieving efficiency through co-creation of products and services

THE CASE FOR CREATIVITY

  • How does creativity drive revenue and market share?
  • What does great work look like?

THE MODERN MARKETING LEADER

  • Empowering a team to greatness

THE MODERN BRAND

  • The latest thinking from digital innovators
  • Presentation of real-life winning case studies

ACADEMY TUTORS

Jim Stengel

Dean - Jim Stengel

Jim is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organisational responsibility for nearly 7,000 people. P&G sales doubled during Jim’s tenure as GMO. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

Now President/CEO of The Jim Stengel Company, Jim runs a think tank and consultancy conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today’s global economy.

He is also an author and his latest book Unleashing The Innovators : How Mature Companies Find New Life with Startups which explores how legacy companies can renew themselves: by acquiring new technology and creating new business lines relearning the need for speed; sparking innovation; and learning from failures.

Suzanne Tosolini

Tutor - Suzanne Tosolini

Suzanne spent 18 years working in Brand Management at P&G, developing long-term strategies with fresh approaches to brand building. She was promoted to Director after only 8 years with P&G.

In 2008 Suzanne took a risk and left the her global P&G role for a venture-backed, mobile-driven startup. There, she brought consumer and CPG strategy understanding into the technology world. This led her to join the Jim Stengel Company in 2009 where she has worked across industries - from luxury goods, beauty and apparel to technology, automotive, and finance.

Since 2011, Suzanne has led a 6-day Creative Academy for 60 Young Marketers at the Cannes Festival of Creativity. In 2013 she helped develop the first Jim Stengel CMO Accelerator Program at Cannes, designed to inspire and teach marketing leaders to achieve success with their brands and organizations.

PAST SPEAKERS

Claudine Cheever

Claudine Cheever

Global GM
Amazon Advertising

Emmanuel Seuge

Emmanuel Seuge

SVP Content
Coca Cola

G.Andrew Mayer

G. Andrew Meyer

Creative Lead, Global Marketing
Facebook

Jean Marie Dru

Jean-Marie Dru

Chairman
TBWA

James Murphy

James Murphy

Founding Partner
adam&eveddb

Pio Schunker

Pio Schunker

SVP, Global Head Brand Integrated Marketing
Samsung

Stefan Olander

Stefan Olander

Vice President Global Digital Innovation
Nike Inc

Tor Myhren

Tor Myhren

Vice President, Marketing Communications
Apple

WHO IS IT FOR?

With only 30 places available, space is limited and delegates must be aged 30 years or under, working for a client marketer company with experience writing creative briefs and working with agencies. Those with one to two years' experience will thrive at the Young Marketers Academy.

Previously, people with the following job roles have taken part in the course: Social media managers, marketing directors, campaign directors, global digital marketing managers, campaign co-ordinators, junior brand managers.

“The Festival inspired me and re-focused me around what truly matters – people.”

Mollie Crudden

Associate Brand Manager, Unilever

"The experience has given me the knowledge to help my company create great content."

Katherine McCarthy

Marketing Manager, Visa

The Academy Experience

The Cannes Lions School is a sprawling campus supercharged with infectious creative energy, fuelled by a passion to overcome mediocrity and bustling with the industry's best and brightest.

The School has been designed to harness the unique Festival atmosphere, blending it with additional content just for students that addresses specific business needs, industry challenges and opportunities. Most importantly, learning is focused on imparting tangible skills which can be implemented immediately.

Discover more about the Cannes Lions School

If you would like to join us in 2018, we are now accepting applications. All applications are reviewed by Jim Stengel, Suzanne Tosolini and the Cannes Lions team.

Thank you for your application and good luck.Fingers crossed we see you in June!

Hello and welcome! We are now welcoming applications for the Young Marketers Academy 2018. Once submitted, your application will be reviewed by Jim, Suzanne and the Cannes Lions team. Thank you.

  • To help us to know you better, please tell us about your current job role.

    Example:

    Job Title: Brand Manager Brand X

    Role Description: Develop brand strategy, future initiatives and put these into market including leading the creative development and sales plans

    Responsibilities: P&L for North America including Brand Positioning and Communication

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