Abu Sayed Mohammad Nurur Rahman

Abu Sayed Mohammad Nurur Rahman

Abu Sayed Mohammad Nurur Rahman

Executive Creative Director

Grey Dhaka

BANGLADESH

Biography

With over 25 years in advertising, Nurur Rahman is a seasoned creative ideator and strategist known for turning deep social insights into powerful brand stories. A keen observer of human behavior, his work stands out for its clarity, relevance, and impact.

Currently serving as the Executive Creative Director at Grey Dhaka, Rahman has been instrumental in shaping some of the country’s most influential campaigns. From Grameenphone’s iconic ‘Kache Thakun’ to Democracy International’s ‘Shantite Bijoy’ political movement and social innovations like the ‘Child Marriage Prevention Loan,’ his portfolio reflects a rare blend of strategic rigor and cultural sensitivity. Campaigns such as ‘Agro Banking’ and ‘Language Matters’—born from thoughtful social observation—remain among his personal favorites.

Rahman’s journey began in 1999 at Bitopi Advertising, followed by Adcomm Limited, before joining Grey Dhaka in 2006. He has since led transformative work for brands like Unilever, BRAC Bank, Aarong, and global organizations including UNICEF, the World Bank, and ICC.

Awarded Cannes Lions, Effies, and Commwards, Rahman combines a Political Science background with training in Design and Printing Technology, bridging analytical depth with creative expression. He believes in the power of storytelling to drive belief-driven, culturally resonant change.

Related Lions Award

Brand Experience & Activation