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awards / lions / Creative Commerce

Creative Commerce

The Creative Commerce Lions celebrate the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.

The work will need to demonstrate how innovation and optimisation at any point of the end-to-end customer journey led to increased consumer engagement and commercial success.

Overview

A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results.

The same piece of work can be entered up to four times in Creative Commerce. However, the same piece of work may only be entered once in ‘A. Creative Commerce: Sectors’.

What does winning work look like?

LUNCHABUILD THIS  |  LUNCHABLES 2023 LUNCHABLES - Lunchabuild This - GOODBY SILVERSTEIN & PARTNERS - Cannes Lions 2023 (Presentation Image from The Work - 1527803-22491264) GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO GOLD, CREATIVE COMMERCE LIONS

Lunchables created 31 unique food builds – from dinosaurs to baseball diamonds, using just their product – and temporarily rebranded as ‘Lunchabuilds’. Through a revamped e-commerce site and OOH executions, customers could order the build packs and blueprints on the spot – making ads they could literally eat. The work earned a Gold Lion and led to a 38% increase in year on year Lunchables sales.

Other Awards

Brand Experience & Activation