Aldo Pini is a highly accomplished advertising strategist with over twenty-five years of experience leading brand strategy and effectiveness-driven campaigns. As President and Chief Strategy Officer at LePub São Paulo, he has played a key role in developing award-winning strategies that drive cultural impact, consumer engagement, and business results. Throughout his career, Aldo has worked in top agencies and helped shape some of the most recognized brands in the industry, like Heineken, Heinz, New Balance, Trident, Budweiser, and Johnnie Walker. His work has been consistently recognized at major global festivals, including multiple Cannes Lions, Effie Awards, and other prestigious honors celebrating creativity and marketing effectiveness. In 2024, he was named Advertising Professional of the Year at Colunistas in Brazil, reinforcing his influence in Latin America’s advertising landscape. His dedication to excellence and effectiveness inspires teams, brands, and the broader marketing community.