awards / lions / Creative Effectiveness

Creative Effectiveness

The Creative Effectiveness Lions celebrate the measurable impact of creative work.

The work in this Lion will need to demonstrate how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time.


A number of criteria will be considered during judging, weighted as follows: 25% idea; 25% strategy; 50% impact and results.

To be eligible your work must have won or been shortlisted at Cannes Lions in 2020/2021, 2022 or 2023.

The same piece of work can be entered up to four times in Creative Effectiveness. However, the same piece of work may only be entered once in ‘A. Creative Effectiveness: Sectors’.

Resources for the Creative Effectiveness Lions

Guide to the Creative Effectiveness Lions