She is a creatively driven, strategic leader with wide experience in client’s strategic approaches, innovative perspectives, innovation gap, brand positioning and creativity deployment. Builds kind and strong relationships with her teams and delivers high-impact results for her clients. Her experience has ranged from FMCG to automotive, to finance, to retail and to telco businesses; working for Spanish and global clients alike.

She had built her entire career in creative agencies always as strategist leader (BBDO, Mccann group, Y&R/WPP). Until 2008 when she changed paths and dived into the media world: Arena Network, WPP Spain and back again into the Havas Media Network family.

Ana has served on prestigious juries, including Eurobest, Dubai Lynx, Warc Effectiveness, European video awards, El Sol and Gerety Awards among others.

Very committed with education and public speaking, she´s been involved with many Spanish universities and International Business Schools being teacher or lecturer at them and having co-writing advertising and marketing publications for educational purposes; and is constantly presenter and public speaker at advertising venues.

She´s curious, engaging, versatile and inspired by the wonders of human behavior with a permanent need to learn and evolve.

And always with a smile on.