Beryl Agyekum Ayaaba is the Founder and CEO of EchoHouse Africa, a 360 marketing agency – founded in Ghana but now generating footprint in Francophone and Anglophone Africa. Since 2008, her creative agency has executed impactful and award-winning marketing campaigns for both local and multinational companies in these various markets.

EchoHouse, which started as a boutique magazine on campus, has now become a globally recognized brand representing multinational brands in Southern, Western, and Central Africa. The marketing agency provides business solutions through experiential, digital, influencer, and content marketing campaigns. These celebrated campaigns have helped shape marketing communications in West Africa and Africa at large.

With education forming a pivotal part of the EchoHouse journey, Beryl has now set her eyes on building an educational institution called The Echo Academy that deploys unorthodox and multiple approach learning mechanism to groom the next generation of marketing communication leaders.

With her own educational background in BSc Civil Engineering, Beryl has brought the meticulousness of Civil Engineering to the building EchoHouse to become a leading brand in the creative marketing space. This reinforced how Beryl’s more than a decade experience of leadership in creative marketing communications has made her an authority in youth cultural marketing campaigns and brand immersions.

She has spoken on several global platforms discussing a wide range of topics including entrepreneurship, gender parity, youth development, cultural representation, among others. She has also been hosted by several leading international universities to address issues affecting young entrepreneurs who are creating impact in their respective fields.

In her commitment to championing gender parity, Beryl has established systems that ensure gender parity in all aspects of the EchoHouse global business portfolio. She also takes particular joy in connecting fresh out of school talented young graduates to global brands where they become change makers.