With 20 years of experience in law and advertising, Carolina Pinheiro has spent 14 years managing Inbrax, the advertising agency where she is a partner and co-founder. Under her leadership, Inbrax has positioned itself as one of the most creative independent agencies in the Chilean market, recognized in various international rankings (WINA Festival, CreativePool Top 25, bestadsontv.com, Crema Ranking by Adlatina, Lüerzer's Archive, Top FICE) and with multiple awards both in Chile and abroad (Effie, Cristal Festival, Fiap, New York Festivals, Cresta Awards, Epica Awards, Creativity, Ad Stars, Caples Awards, among others). In 2020, Inbrax was named the most awarded agency of the year at WINA Festival, Digital Agency of the Year in TopFICE 2020, and Agency of the Year in 2022, 2023, and 2024.

Carolina was recognized in the Future is Female 2024 by AdWeek Latam, as Creative Leader 2023 by Empresas Creativas de Chile, chosen as one of the 100 Leading Women 2022, and became the first woman to win the MKTG BEST 2020 as the Best Advertising Agency CEO. She was also the first Latin American to receive the ‘Best Leader in Marketing – Agency Side’ at Women In Marketing 2018 in London. She serves as Director at Conar and AMDD and is also a mentor at WoomUp!, an organization dedicated to promoting the professional growth of women in Chile, as well as an Ambassador for Mujeres Internacionales, Chilean Chapter. She is currently listed among the 40 Over Forty.

Carolina holds a Master’s in International Law and a Diploma in the Chile-U.S. Free Trade Agreement from the University of Chile, along with a Master’s in Marketing Management and a Master’s in Business Law, both from the Adolfo Ibáñez University. She is a professor in the Master’s in Marketing program at the University of Santiago – Usach, and she is currently pursuing a postgraduate degree in Communication, Diversity, and Inclusion in Organizations at the Pontifical Catholic University of Minas Gerais in Brazil.

She has served as jury president for the Gerety Awards and Echo Latam and has been a jury member for The One Show, Effie Latam, AME Awards, Webby Awards, Gerety Awards, Creativepool, Women in Marketing, Next Creative Leaders, Iconicas, Caracol de Plata, Dragons of Asia, Eikon, Luum Awards, among others.

Currently, she leads Belong Communication Lab, a conscious market research entity aimed at developing communication campaigns and products focused on diversity, inclusion, and belonging.