As Chief Strategy Officer for TBWA RAAD in MENA, Catherine believes in game-changing strategic thinking and leadership on behalf of clients’ brands that connect on an emotional level and change perception and behaviour.

She joined TBWA RAAD in 2024 bringing with her a wealth of strategic planning experience having worked previously as a CSO for 4.5 years in the MENA region, for other international agency groups in Europe and Asia, as well as a boutique design agency and an award-winning B2B technology communication agency.

Catherine has held high-profile agency strategy leadership roles across destination tourism, telco, financial services, FMCG, to name a few – winning a significant number of creative and effectiveness awards on these categories. She has deep experience and interest in the opportunities for brands in white space expansion whether in new geographies or incremental innovation in products and services.

At TBWA RAAD, she has the pleasure and privilege to lead a talented and diverse range of strategists who leverage the twin superpowers of creativity and data in the modern marketing era.

Catherine has lived and worked across four continents having spent time in Africa, the Americas, Europe and Asia.

She firmly believes in opportunity, diversity and equality for all.