Clement Boisseau

Clement Boisseau

Clement Boisseau

Global Chief Strategy Officer

BETC

GLOBAL

Biography

Based in New York, Clement combines both operational and functional responsibilities. He leads the luxury practice business of BETC Group between Maison BETC in New York, Paris and Shanghai, and co-spearheads the strategic planning capabilities across the BETC group.

Clement works for a great variety of luxury and beauty companies among which LVMH, Kering and L'Oreal Luxe.

Equipped with a double degree in Humanities and Strategic Marketing, Clement has spent the past 15 years in Marketing and Advertising as well as in Corporate Communications, both on agency (BETC) and client (CHANEL) positions. Head in strategy and hands-on business, Clement is highly committed in his clients relationships to foster their brand growth and value. Convinced that the value and strength of brands depend on the role they play in people’s lives, he is obsessed by deciphering people’s mindsets, decoding emerging social and cultural trends while keeping a sharp eye on dynamics and shifts affecting the business of his clients.

Related Lions Award

Brand Experience & Activation