Emma Robbins is the National Executive Creative Director at M+C Saatchi Melbourne, where after 30 years experience in Australian advertising, she’s helping to build a National creative agency to help serve clients wanting to create great work with a positive impact on the people and communities they serve.

Emma’s built a career that is extremely rare in this industry. It’s a career that has stared down discrimination, forged in the furnace of adversity, and thrived on the combination of talent, tenacity, kindness and the lifting up of others.

Emma’s leadership, talent and humanity has shone through in a male dominated industry. Having leadership responsibility thrust upon her as Clemenger BBDO’s first ever female Executive Creative Director at the age of 32.

Emma has significant experience in creating award-winning work for big brands and behavior change programs. She leads new business nationally, has enormous experience in guiding communications for large corporations and public sector programs, is a mentor to young women in advertising through The Aunties Program, a lecturer and tutor of up-and-coming creative talent through AWARD School - Australia's premier course for aspiring creatives. Emma was last year named B&T’s 2024 Creative Women of the Year, has been named Melbourne Advertising’s Creative Leader of the Year, and has judged nationally and internationally at One Show, Cannes Lions, NY Festivals, Clio, Adfest and Gerety.