Facundo is a Chief Creative Officer that has 20 years of experience in advertising, but somehow still looks suspiciously young. He was born in Argentina and is Puerto Rican by adoption. Throughout his career, he has led creative teams at top agencies like Wieden+Kennedy and Grey New York. His work for global brands like McDonald’s, P&G, Nestlé, and AB InBev has been recognized at major international festivals including Cannes Lions and the Effies. He is passionate about ideas that solve problems and give a good time to people—whether through humor, heart, or a strong strategic insight. As a Cannes Lions jury member, he brings a multicultural perspective, a love for ideas that spark change, and a sharp eye for storytelling.

A graduate of the University of Puerto Rico, Facundo met his wife there—who is also the mother of his two children. When he’s not trying to crack a brief, you’ll likely find him playing football (the real kind). And to clear all doubts, he didn’t write this using ChatGPT.