Geoffrey Hantson is the Chief Creative Officer of Happiness, an FCB Alliance in Brussels, Amsterdam and Saigon; he is also part of the global creative council of FCB. Geoffrey has won 46 Cannes Lions and 123 Eurobest awards, including 5 Grand Prix. In 2012, Geoffrey was named to Business Insider’s list of the 25 Most Creative People in Advertising; in 2013, he made it to the top of that list, with his work lauded as ‘amongst the best advertising ever seen.’ More recently, his work won Grand Prix at Eurobest 2022 & 2023. Happiness Brussels was named ‘agency of the year’ in 2019, 2021, 2022 & 2023. Same goes for the Happiness Saigon office, that was amongst the agencies of the year for 5 years in row. Geoffrey believes in the power of creativity and humanity — and in happiness, which fuels both.