Juan Ignacio is a visionary creative leader in the advertising industry. As Executive Creative Director & Head of Art at Santo (WPP Group) for eight years, he spearheaded award-winning campaigns for some of the world’s most influential brands, including Coca-Cola, Sprite, Vodafone, Telefonica, Carlsberg, Diesel, Rolex, Danone, Procter & Gamble, Diageo, Santander, and AB InBev.

Ignacio has won many awards in well-known advertising festivals: Cannes Lions, Clio Awards, Effie, London International Awards, D&AD, Art Directors Club, New York Festivals, One Show, El Sol, Wave, and the Creative Argentine Circle.

Among his most iconic campaigns are Sprite’s ‘I Love You Hater’ and ‘You’re Not Alone,’ including the viral sensation ‘Pride’, as well as Coca-Cola’s global visual positioning for ‘Taste the Feeling’ (2016).

Currently, Juan Ignacio is the Chief Creative Officer & Co-Founder of Slap Global, where he continues to push creative boundaries, crafting bold ideas that drive cultural impact and business success.