Jimena is currently serving as Country Manager for LATAM, bringing over 20 years of experience in marketing and advertising to the role.

Throughout her professional journey, she has contributed significantly to the growth and positioning of numerous brands, holding key roles at top-tier international agencies. In recent years, she has focused on driving transformation within local companies, helping them evolve into strategically grounded, creatively inspired, and content-led organizations.

While strategy has played a key role throughout her career, her enduring passion lies in creativity and content creation—areas she believes are integral to every aspect of agency life.

Her work is guided by a strong strategic vision, business insight, and creative mindset, all of which have played a crucial role in strengthening brand presence and driving market growth. Jimena is also a firm believer in the power of collaboration. She views recognition not as a personal achievement, but as a reflection of collective excellence—evidenced by accolades received at prestigious global festivals for effectiveness, digital innovation, and media excellence.