Joanne, Managing Director from IPG Mediabrands Hong Kong, leader of one of the fastest growing media agency in Hong Kong. Her career was born in McCann Erickson Hong Kong and shortly we see her‘Go Get Em’ Spirit started to grow.

Joanne tasted the speed of developing local ad campaigns for PCCW, Nescafe, Coca Cola and manage regional relevant large size campaigns like Intel, xBox, Nescafe. As time passes, her horizons expanded, from APAC region to global level, where she led global to local relevant campaigns from Hong Kong, APAC, Canada, US to global.

Joanne rejoined IPG Mediabrands as the Head of Strategy and shortly joined the management team to lead the Hong Kong agency. Within these 3 years, she continued to bring the perfect marriage of creative and media. They launched different brands revamping to launch from ideas to executions. IPG Mediabrands HK won 30 media and creative awards.

Throughout her career, she has been dedicated in delivering award winning local and international campaigns for clients, from American Express, Café de Coral to Intel. Did she led the DDB Tribal team to win over 10 International Awards for the Intel Escape campaign?